Search engine marketing (SEM) and search engine optimization (SEO) is ever-evolving. “Google has quietly updated the product structured data help documentation to add a section for price drop appearance,” according to a January 25 report from the Search Engine Journal (SEJ). What does this mean for your company and for the average consumer?
This new feature gives you yet another opportunity to reach your customers and sell more products. Consumers are continually looking for promotions, sales, and discounts. This upgrade will put them out in front of the customer — in plain sight — as long as you configure webpages correctly. SEJ advises keeping product structured data as recent as possible and to take advantage of Google’s update by listing definitive prices rather than a price range or discount (i.e., write
$49.00, now $24.99 instead of $19.99-$29.99 or 50% off).
Want more tips? Are you looking for strategies and pointers specifically to attract new customers? Learn how to get new customers and keep them using the SEO tactics below.
Stay Abreast Of Changes
As suggested, outdated SEO can be — and often is — ineffective SEO. If you are using strategies based on old algorithms and features, your results are going to reflect that. For example, at one time, about half of consumers revealed that they used their smartphones to access the internet more than any other device. By 2025, that figure will be closer to 75%, according to CNBC and the World Advertising Research Center (WARC). That means it is essential for you to continually adapt your SEO strategy and to make little changes and improvements over time.
Whenever possible, track any minor fixes, major updates, and middle-of-the-road algorithm tweaks and fixes from Google. Use Google news alerts, websites like Search Engine Journal (SEJ), and Twitter to stay on top of the most recent news. Following industry figures who stay on top of changes, like Barry Schwartz (@rustybrick), can be useful as well.
If you do not have time to follow the shifts and changes of the SEO industry, hire a third-party service to do it for you.
Prioritize Easy Navigation
For those exploring how to get new customers and the best ways to do it, it is absolutely essential to prioritize easy navigation.
For example, it is often best to use a flat website design. Flat design or navigation excludes gradients, shadows, and overly stylistic design elements. In doing so, your website loads faster, easily adapts to different screen sizes, and is easier for users to navigate.
Notably, it is also easier for search engine bots and tools to crawl flat webpages, often giving you a boost in search rankings.
Carefully Select Keywords
If you want answers about how to get new customers, those answers lie in keywords and keyword research.
This may include technical keyword research as well as more creative research. Start with tools like Google Adwords and paid services. You may also conduct searches and keyword testing on your own. Further, do not discount the importance of long-tail keywords or location-specific keywords. Up to half of searches contain four or more words (meaning it is valuable to use and target long-tail keywords), and voice assistants, like Alexa and Siri, often target businesses in the local area.
Support Well-Chosen Keywords With High-Quality Content
Google’s algorithm continues to favor high-quality content that benefits the user. Integrate keywords as naturally as possible, and keep content genuinely engaging and useful to the average consumer. For example, if you sell clothes, you can blog about the benefits of one clothing type or material over the other, which ones are best for the environment, what materials are best for sensitive skin, and what materials do not fade after washing, etc.
You can also use podcasts, ebooks, whitepapers, infographics, and videos to engage your customers.
Are you trying to pin down how to get new customers? Look no further than your SEO. For the best results, keep SEO up-to-date, favor pages that are easy to navigate, and use keywords and content strategically.