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SEO for Schools: Simple Tips That Anyone Can Use

Here’s the deal: private schools can really benefit from using SEO (search engine optimization) services. These services manage to roll up a bunch of online tasks into one clean package that’s easy to digest: from web design (which can influence 94% of one’s initial perception of your school) to social media marketing, it’s easy to find a great SEO firm that provides a comprehensive list of services.

Not only are these services cost-effective, but SEO is also one of the best ways to promote higher enrollment (for businesses, this can mean an increase in revenue by 40%). When there are around 12 billion searches every single month online, it’s really beneficial to get your school on the same page.

So now that you’re already interested in search engine optimization and you’re starting to see how it can really help your school, you’re probably wondering how you can improve your SEO! While search engine marketing can quickly become very detailed and technical, it’s possible to give your website a boost before turning to the professionals for help.

To help you get started, here are a few of the most basic SEO tips that anyone can implement:

  1. Make sure to remove any broken links on your school’s website to pages that don’t exist anymore — otherwise known as 404 pages. These pages negatively your overall ranking with Google.
  2. Learn some basic tags — title tags and meta tags are a great start, and they’re really easy to put into place! Using these tags will make it easier for search engines, like Google or Bing, to scan your website and identify any pages that are relevant to certain keyword searches.
  3. Speaking of keywords, try doing some keyword research. There are a few different tools that online marketers use for SEO keyword research, and Google AdWords is a pretty good option (it’s free!). Doing some keyword research will help you identify what your target audience is searching for, and then you’ll be able to tailor your website’s content to those search queries.

Of course, the tips listed above are just the tip of the search engine optimization iceberg. It’s important to remember that there are plenty of professional SEO solutions that can you help out if you’re feeling overwhelmed, but it never hurts to give SEO a try yourself!