According to research, it takes about 3 to 6 months for SEO results to show. You might wonder, why does it take this long? Well, SEO works differently than advertising. In order to rank #1 for a keyword, you need to demonstrate to Google that you’re the best result, you can’t just pay your way there. The time SEO takes to work or show results depends on many factors. Keep reading to discover them.
1. Older vs. new
Generally speaking, it is no news that older businesses have more fame and clientele compared to new ones. The same goes for websites, those that have been around longer tend to have more backlinks and, in turn, more website authority, more content, pages, and more keyword ranking. Newer websites, on the other hand, need more effort and resources to show results.
2. The competition
SEO isn’t exclusive. Chances are, your most successful competitors are probably doing SEO too. Therefore, if the keywords you’re targeting are highly competitive, it’s going to take you more time to rank. This is because the pages ranking for those keywords have thousands of backlinks. If you want to learn more about this, ask your digital marketing or SEO agency about Keyword Difficulty (KD).
The more resources you invest in SEO, the faster your results will be. This includes hiring more content writers to create high-quality content for blogs, investing in SEO tools to make the work more efficient, or creating a team to actively build links for you.
4. Your strategy
A good SEO strategy is crucial to achieving fast results. For example, having a detailed plan on how you’ll tackle target keywords. This means working with a strategy that slowly builds up to the most important keywords by first targeting topics low in competition but with high business value. Work with a professional to create a strategy that will generate some organic traffic to your site, build website authority and accumulate links to mention a few.
A plan is nothing without actual execution. Therefore, the more consistently you execute, the faster you’ll see the results.
It’s important to note that although SEO results take some time, a good SEO campaign or strategy will always be bringing in leads or movement to your business. That’s why it’s important to work with the right digital marketing agency to see the return on the investment and show Google that you’re the best result.