Search Engine Marketing goes beyond Search Engine Optimization (SEO). It involves tools such as content marketing and social media syndication. When properly combined, these activities can bring you traffic from the most coveted and valuable source: Organic Search Engine Results.
The main reason to prioritize the promotion of your business in search engines over other platforms is consumer intent: When users are actively looking for something, they most likely will Google it. This means they are interested in the item, service, and data. You are delivering your message to them exactly at the right moment. Search Engine Marketing also benefits the visibility of your business in other important platforms such as Voice Search, Amazon, and Search Engines other than Google.
Search Engine Marketing has the highest long-term return on investment (ROI) because you obtain a compounding benefit and never have to pay for clicks.