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Search Marketing

 Search Engine Marketing goes beyond Search Engine Optimization (SEO). It involves tools such as content marketing and social media syndication. When properly combined, these activities can bring you traffic from the most coveted and valuable source: Organic Search Engine Results.

The main reason to prioritize the promotion of your business in search engines over other platforms is consumer intent: When users are actively looking for something, they most likely will Google it. This means they are interested in the item, service, and data. You are delivering your message to them exactly at the right moment. Search Engine Marketing also benefits the visibility of your business in other important platforms such as Voice Search, Amazon, and Search Engines other than Google.

Process

Research

Research

We identify information about your business, such as keywords and themes, that attract people looking for your products and services, and lay the groundwork for the campaign.

End-User Value

End-User Value

We design meaningful content, including articles, blogs, and videos that will be of genuine interest to your visitors and clients.

Analysis

Analysis

We track, fine-tune, and optimize your campaign in order to ensure it’s reaching your target audience and obtaining potential leads.

Launch

Launch

We distribute the content in the right places to engage people across the web, earn links to your website, and improve your search rankings.

Benefits

Improves Visibility

Improves Visibility

When people search for what you offer, you want your business to appear as high up as possible, not just so people will click on your link and make a purchase, but also ultimately help make your website/business more visible.

Your target customer is likely to search for a product or service multiple times before making a purchase. The more often you are visible, the more established your brand will be in the customer’s mind.

Improves Credibility

Improves Credibility

People using the Internet to make a purchase need to know the companies they work with are credible. It’s human nature to consider those companies ranked high in the search engine as the most credible. After all, if Google says your business is a relevant option for a particular search term, then the customer will view you as such. This is why working with a Miami SEO company is so vital to your business’s reputation and success.

Financial Sense

Financial Sense

Advertising requires a financial investment, so your goal is to find an advertising option that brings a high ROI. Search Engine Marketing is that investment. It reaches customers at the point when they are looking specifically for what you offer, requires no convincing on your part, and helps encourage them to make the decision to partner with you for their purchase or service need.

Search Engine Marketing has the highest long-term return on investment (ROI) because you obtain a compounding benefit and never have to pay for clicks.