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Fitness Pro Lab

Fitness Pro Lab is a nutritional brand dedicated to providing high-quality supplements for high-intensity training, bodybuilding, and to keep up with a healthy lifestyle.

Fitness Pro Lab partnered with IBIS to re-envision their strategy for a more effective digital experience, looking to engage their customers through a mobile-first eCommerce website.

User Experience

We created a user experience that was clean, mobile-first and easy to use. We simplified navigation for a complex product and service offering, making it easier to find information and transact.


We streamlined the checkout process for ordering products on desktop and mobile, making for a quick, easy and reliable online experience.

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