Fitness Pro Lab
Fitness Pro Lab is a nutritional brand dedicated to providing high-quality supplements for high-intensity training, bodybuilding, and to keep up with a healthy lifestyle.
Fitness Pro Lab partnered with IBIS to re-envision their strategy for a more effective digital experience, looking to engage their customers through a mobile-first eCommerce website.
We created a user experience that was clean, mobile-first and easy to use. We simplified navigation for a complex product and service offering, making it easier to find information and transact.
We streamlined the checkout process for ordering products on desktop and mobile, making for a quick, easy and reliable online experience.