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As part of a marketing strategy targeting the Spanish community in the area of Miami, FL, Fisher-Price contacted Ibis to design an eye-catching ad for the parenting magazine called “Revista Mis Hijos”.

Fisher-Price’s “Dora the Explorer” New Collection launch required special knowledge of this segment.

Ibis was able to successfully achieve all the goals for Fisher-Price’s ad campaign. The creative team brought advanced Latin media knowledge to the table and applied it to the design strategy.