The value and importance of web design
Your website is one of the most important aspects of your business's online presence, therefore it must be well-designed. It might seem underrated, but the design of a website has…
Do business reviews really matter?
When a business begins to get customers, some of those customers will go on to leave either a positive or negative review. Some business owners shrug off those negative reviews,…
How to rank your private school higher on Google
According to a recent survey by Schools.org, about 68% of parents begin their search for a private school online. Local private schools that have an SEO strategy in place are…
Social media calendar for your school: Follow these tips
Building a social media strategy can be time-consuming and tricky to master without an organized outline. For many schools, not having a calendar that plans content weekly, monthly or even…
Should you add digital marketing to your school’s budget?
Are you wondering whether digital marketing is a worthwhile investment for your school? According to Business2Community, marketers in the United States spend more than $103 billion on search, display, social…
Why does SEO matter during the holidays? Here’s how to prepare
Seasonality is a factor that can make or break businesses, especially during the holidays. This is because it is also synonymous with the "shopping season" and therefore offers great opportunities…
How web design can influence a student enrollment decision
According to a 2005 study by MarketingProfs, online searchers spent approximately two seconds viewing a listing. This figure subsequently dropped to 1.17 seconds in 2014. Notably, this is attributed to…
SEO brings better results but how long does it take?
According to research, it takes about 3 to 6 months for SEO results to show. You might wonder, why does it take this long? Well, SEO works differently than advertising.…
What are the 4 most important pages on your website?
Did you know not all pages on your website have the same importance? Some are more important than others since they help boost your site's success. Although the importance of…
What really is digital marketing and how does it benefit your business?
The term “digital marketing” is very popular nowadays. Since we live in a digital world (cellphones, computers, AI, Metaverse, NFTs, online payments, etc.) it is very easy to confuse this…
