Navigating the Fine Line Between Purely Commercial and Informational Blog Posts

Successful SEO needs to not only entertain readers, but also needs to push them to act. It’s a fine line between Purely Commercial and Informational Blog Posts, of course. If your content is too marketing-oriented, readers will be turned off; after all, if they wanted to be sold something they’d buy a sales catalog. At the same time, if the content is too academic and dry, they may be satisfied with what they read, but may not take the necessary steps to purchase a product.

All of this begets the question: how can you navigate this balance between marketing and informative content?

At the most basic level, you have two choices from a strategic perspective. The first is to keep your “marketing” and “informative” blog posts separate. So, for example, 50% of your posts can be about specific products, while 50% can be informational in nature.

The second option is to combine the two into a single post. This may be a bit more difficult, but from a viewer’s perspective, is has a more compelling effect. As a simple example, let’s say you’re an independent bookstore. You post a review on a new book and just so happen to provide a link to where you can purchase that book. Voila – the post is both informational and commercial.

Things can get trickier for other types of businesses, but the point remains the same: readers respond better to these hybrid posts and are more inclined to make purchases, all while optimizing your SEO efforts. And if you’re looking for SEO in Miami in particular, we can help.