Making Sense of Google’s Latest Updates

Google’s Latest Updates: Recently, Google identified a number of blogger network sites that existed purely to build links to websites. Google targeted one of the larger blogger networks called “Build My Rank.”

The Build My Rank site was de-indexed, along with an overwhelming majority of its posts. Businesses that were over-reliant on the links from Build My Rank (and other blog networks that may be facing de-indexing) saw a significant drop in rankings. Businesses that used Build My Rank but also acquired links from a variety of other sources fared much better. The more you diversify, the less impact a Google update will have on your rankings.

We have always stressed that SEO and marketing overall needs diversification. Links should come from as many different sources as possible and be relevant. Diversity coupled with relevant and useful content is what builds value. Our diversified approach to link-building in combination with your relevant and useful website content (we cannot overemphasize the importance of relevant and useful website content!), puts you on the path to improved search rankings. If you’d like to diversify even more, consider adding pay-per-click advertising, email marketing and/or social media to the mix. Let us know if you’re interested.