Content is king. A lot has changed in the SEO world since that phrase. However, creating high-quality, engaging content matters now more than ever as ranking factors focus on creating a better customer experience. Keep reading to learn some tips on how to increase your blog post rankings on Google or other search engines.
1. Find blog topics
What are you going to write about? Before you choose a topic, do some research to make sure the topic is something your audience is actively searching for. A good strategy is to check online forums and look through a couple of threads that you come across with. You can also Google phrases or topics directly on search engines until you find one that you like.
2. User intent and keywords users are searching
Before beginning to write you need to identify the potential reader’s intent by asking yourself some of these questions:
- What problem are they trying to solve?
- What kind of information do they need?
- What would they search in Google to find the information they are looking for?
- What kind of information do they value?
- What would make the content more trustworthy?
These questions will help you get on the right path to writing a blog post that will resonate with your audience. Next, work on a list of keywords, synonyms and closely related words that relate to your product/service and audience. Use your primary keyword in the title and main headings. Use secondary keywords throughout your blog post.
3. Structure and layout
The structure of your content is a huge ranking factor. A well-structured and well-written article will keep the reader engaged and interested. In SEO that equals a higher “average time on page” and therefore a lower bounce rate which tells Google that the page must be great and this will get you some serious Google love. Break up the text into several paragraphs and don’t forget to use headings as well.
4. The title
The title of a blog post is quite important. You want to make sure it is very closely related to the reader’s query and invites them to click through. Make sure to include your target keyword in your title. Use emotive words such as “ultimate”, “complete”, and “definitive”. Other words to use include “top ways”, “review”, “quick tips”, “guide”, among others.
5. Blog article length
It is recommended to write posts that are at least 1800+ words as longer content typically ranks higher.
6. Sharing your articles on social media
Include social sharing buttons on your blog to increase the likelihood of it being shared and also to make it easier for the reader to share your content.
7. Linking your article
Here we love all links! Linking to other sources of content validates your topic and keywords, makes your post more trustworthy, and provides the reader with useful resources. Internal links – links to another page on your website – can create a very positive user experience for the reader as you can direct them directly to the relevant resources. Not only is this helpful, but Google likes it.
8. Make sure your website and content are mobile-friendly
More than half of website traffic now comes from mobile, therefore responsive design is the bare minimum. You need your mobile site to be fast and seamless.
Now that you made it to the end, you probably have some fresh ideas for coming content and can write it in a way that helps you improve your rankings and score a spot on the first page of Google search results. Don’t hesitate to contact us for further SEO services and inquiries.