Social Media Marketing Archives

Social Media Marketing: The Value of Pinterest

Social Media Marketing

Pinterest is a social media community premised on “pinning” pictures of things you like and want to share. This has proven to be a great way for company’s visually rich products and services to spread the word.

How Can Social Media Boost Your Search Engine Optimization Efforts?

Social Media Marketing

Recently a fake news report claiming that explosions struck the White House sent the US stock market into a downward spiral. In the process something like $130 billion in equity was lost.…

LinkedIn Now Has More Than 200MM Members

Business Resources

LinkedIn membership just hit 200 million. The U.S currently has the most LinkedIn members, with 74 million. LinkedIn is a hotspot for striking business deals and sharing industry news. Just imagine one of your quality videos being shared on LinkedIn, a network of 200 million people, most of whom are professionals.

Is Your Commitment to Social Media Coming at the Expense of Your Web Design?

Social Media Marketing

Back in the good old days - say, 2001 - the typical small business had one main electronic marketing channel: their web site. These web sites could range from the…

Twitter Gets Fancy

Social Media Marketing

This month Twitter CEO Dick Costolo announced a svelte new look for Twitter profile pages. Now, you can plaster a large image that represents your company across the top of your Twitter page.

Social Bookmarking: Digg Repurposed

Business Resources

A Digg score is given to a website based on users’ Diggs, or votes for the content. Digg is also incorporating the number of Facebook likes and Tweets into their process for scoring webpages. The pages with the highest Digg scores will be featured most prominently on Digg.com.

Viral Marketing: How to Turn a First-Rate Video into a First-Rank Video

Search Engine Optimization

Viral Marketing: YouTube also factors in social signals. Are people commenting on your video? Even better, are they submitting video responses? Are people tweeting, liking, mentioning your video on Google+? These social signals carry significant weight as well.

Social Media Twists and Turns

Social Media Marketing

Due to Twitter's new restrictions on how third-party developers are permitted to use its API, the LinkedIn/Twitter partnership that began in 2009 is over.

The Power of the Well Written Word

Business Resources

Speed and convenience are the lifeblood of a well-run business. Add excellent customer service and great prices and you can’t be beat. Or can you? Sometimes small businesses are in…

Are You Taking Every Opportunity to Be Visible Online?

Social Media Marketing

SEO is just the first step to boosting your online visibility. We recommend that you use social media to amplify your online “footprint.”