“Retargeting” is literally re-targeting people; showing ads only to people who visit your website. They were interested in a product or service you have to offer–that’s why they visited your site in the first place. Your ads will appear on other publisher’s websites as a reminder to come back to your website.
It’s an easy, simple, friendly, inexpensive way to get more customers who don’t convert when they first check out your website. Call us to learn more about the varieties of Pay Per Click campaigns.