5 reasons why you need to be found on Google more than you think

If you’re in business or marketing, you’ve probably been told that your business should be found on Google. It’s not a lie! Today, Google is an integral part of any successful marketing strategy. Fortunately, you can hire an SEO service if you’re not well-versed with search engines.

The following are five reasons you need to be found on Google more than you think.

1. Increase your visibility

Google has a search market share of 70%, making it the most popular search engine among competitors like Bing and Yahoo. It is also the most visited website in the United States and the world. Being on Google will contribute to your brand’s visibility. It will be easier for potential customers and other people interested in your business to find you if you’re on Google.

2. Share information with your potential customers

Google allows you to share appropriate information about your business with potential customers. You can include your business’s name, address, and contact information on Google. You can also share updates, product or service descriptions, offers, and more.

3. Increase traffic to your website

Optimize your content using search engine optimization (SEO) on Google to increase traffic to your website. Relevant content is the main recipe for boosting organic search traffic to your website. 72% of marketers across the world attest that creating relevant content is the most effective SEO tactic. Your content should have a call-to-action to compel customers to purchase, call, or visit your business. You can hire an SEO service to create and analyze your content for better results.

4. Advertise your business

Google is the best platform when it comes to advertising. Google reaches nearly 90% of people who have access to the internet. Launching a paid media campaign on Google would allow you to spread the word about your business, products, and services to many people.

5. Make your reviews visible

You’ll be able to generate reviews if you’re on Google. Generating and improving your reviews will promote the growth of your business. Many people trust online reviews as much as personal recommendations from people they know. Reviews can also help you identify your business’s strengths and weaknesses, allowing you to take drastic steps to overcome limiting issues and focus on your best abilities to improve your business.

Whether you’re looking to increase your business’s visibility, share information with potential customers, or conduct an aggressive advertisement, Google is the place to be. Hire an SEO service if you need help navigating Google today.