You already know that search engine optimization (SEO) is important for your website and brand. After all, this directly affects how potential clients find you on Google, and failure to be in the top few listings can be detrimental to your marketing efforts.
However, there is more to the process. It’s important to remember that SEO brings way more benefits than just rankings. Here are four reasons why search engine optimization is also crucial for reputation management.
#1: It Helps to Put You in Front of Customers
Let’s be honest, your website is undoubtedly the heartbeat of your brand. It doesn’t matter if you own a brick-and-mortar store or manage an internet-only firm. Without a site that can be easily found, your potential customers do not know who you are and what you do. To be blunt, if your site isn’t showing up on search engines, people have no clue that you exist and every competitor looks more important, available and trustworthy. This means that your reputation as a leader could be impacted negatively since you have no control of what information people will find about your company, if any.
#2: Social Media Presence Helps
When thinking about optimizing for search engines, most people forget to consider sites like Facebook, Twitter, and Instagram. In fact, SEO is still the biggest source of new clients, but Social Media can help multiply those results exponentially. The only downside to this is that negative reviews count too. That’s why it is always important to consider reputation-monitoring as part of a wider comprehensive SEO campaign.
#3: It Gives Potential Customers a Reason to Choose You
One of the easiest ways to positively optimize your website is by creating engaging, useful content. Not only do search engines love this, but it also makes you stand out as an industry expert. After all, you are giving people the exact answers they are looking for when they need them. By proxy, this increases your reputation amongst your potential customers and gives you a solid advantage over your competition.
#4: Consistency Shows Dedication, Expertise, and Trustworthiness
Consistency is one of the most important aspects of a high-quality SEO campaign. Undergoing a one-time SEO checkup and seeing one week’s results is simply not enough, if not nearly just the beginning of the real work. It takes weeks, months and even years of repetitive work. By keeping up with the process on a weekly or monthly basis, you are showing your clients that your business is dedicated and trustworthy. You are positioning yourself as an expert — as we mentioned before — and also furthering your search engine ranking efforts.
These are some of the lesser-known benefits of a long-term SEO campaign. Many companies experience a surge of new business and clients after launching an SEO campaign yet attribute it to the wrong marketing efforts. In reality, the reputation, consistent presence, and authority gained from constant exposure in the one place their clients are searching (Google), is what brought them that success.