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3 Practical Reasons Doctors Need an SEO Strategy

healthcare seo marketing for doctorsNo matter what kind of business you run, staying ahead of the competition is crucial. In today’s high-tech world, the only way to keep business booming is with a strong online marketing strategy. Even doctors need to optimize their practice’s website for search engines, and getting new business is just one of them.

The Importance of Healthcare SEO Marketing for Doctors

    1. Get noticed
      According to the Pew Research Center, 72% of adult Internet users have searched online for information about health issues, typically looking for answers regarding specific diseases and treatments. In fact, one in 20 Google searches is health-related. When potential patients are searching for “where to find a doctor” or looking for information related to your field of medicine, wouldn’t you like them to come across your website? When you have a good SEO strategy, Google will recommend your website as the authority that can best help that Internet user. This will drive more traffic to your website, and ultimately, to your practice.

 

    1. Educate and build trust with patients
      When you have a blog that answers frequently asked questions, you not only help potential patients become better informed, but you also establish yourself as trustworthy and caring practice. Studies show that when a person has a positive feeling about a business, practice, or brand, he or she is more likely to patronize it. A lot of inquiries Internet users have about their health do not require a doctor’s visit. They may simply come across your blog, get the answer they need, and leave. However, now that they know you are a reliable resource, they may think of you in the future when they do need to see a doctor. In this way, healthcare SEO marketing for doctors is a great way to build a reputation, increase brand recognition, and become a trusted presence.

 

  1. Save time and money
    There are a number of ways to advertise a practice — television, radio, newspaper ads, billboard signs, etc. All of these, however, cost a lot more money and take a lot more time than creating a search engine optimization strategy. When you have an experienced SEO team working for you, marketing is both cost-effective and time saving.

When you use SEO to connect your practice with the rest of the world, you increase your visibility in the marketplace, save money and time, and build a strong reputation among your intended audience.

Ibis Studio is a Miami SEO agency that makes online marketing for doctors easy. If you want to help your practice establish a presence online, reach out to us to get started.