Three Reasons to Make the Switch to a Search Engine Optimization Firm

Did you know, according to Statistics Brain, over 74% of Americans were using the internet as of July 2012? Further, web users average 66 hours a month on the internet. That is almost three whole days of internet usage. When you consider these statistics and realize the amount of content surfers are consuming yearly, it becomes clear that taking advantage of SEO online is incredibly important. If you lack the in-house ability to make use of effective SEO, hiring a search engine optimization firm just makes sense. Here are three ways they can help.

Increased Search Engine Visibility

According to Search Engine Land, there are now over 100 billion Google searches per month. That equals 100 billion monthly opportunities for your business to be found online. By making use of high quality content, the best web designers, and navigating around web police like Google Penguin, search engine optimization firms are able to increase web traffic. By making your site attractive to search engines and content consumers, you can hope to harness the 2,000% increase in traffic that Marketing Sherpa says content marketing can generate.

Resource Efficiency

The fact of the matter is that not every business has an in-house marketing team that can implement SEO techniques in a way that has any real impact on web presence. What often winds up happening is that a business pumps a lot of time and money into ineffective marketing. This necessarily leads to a lack of focus on the core business. By outsourcing your web advertising efforts to a search engine optimization firm, you take that pressure off your company, and you give employees back their focus on your business. This saves time and money, and improves your service or product.

Social Media Presence

Statistics Brain reports that the average Facebook user spends six hours on the social media platform each month. A lot of that time is spent connecting with friends, but much of it is also spent connecting with their favorite brands. Victoria Edwards of Search Engine Watch writes that keeping up an active social media presence has benefits for customer service, marketing, and recruiting. Consider, disaffected customers will often take to social networks to talk about their problems with a company. By monitoring what is being said businesses can nip the problem in the bud and potentially turn the negative into a positive PR experience.

If you have been wondering why you should make use of professional search engine optimization companies, hopefully you now see just how effective they can be. By saving you time and money, increasing your search engine presence, and effectively managing your social media personality, they can create a positive web presence for you. This necessarily leads to an increase in web traffic and a likely increase in conversion rates.