On April 24, Google released an update that’s designed to target those who have been spamming Google through activities such as keyword stuffing, cloaking and link schemes that violate Google’s guidelines.

The update is called “Penguin” and is also known as the “webspam algorithm update.” Google specifically points out that the goal of this update is to punish outright spam.

Every business should know the SEO tactics that are being used to build its search rankings. Many SEO firms don’t reveal their tactics and their clients have no idea whether or not they’re at high risk for Google penalties. We are transparent; we believe in honesty. Everything we do for your SEO campaign is displayed on your dashboard.

We continue to stress the importance of diversification for both SEO and online marketing to help you maintain well-rounded strategies that keep you on a steady course through updates and other changes. We encourage all our clients to use a variety of online marketing channels, such as social media, email, PPC, guest blog posts and press releases. Call us for more details on our online marketing services.

Recently, Google identified a number of blogger network sites that existed purely to build links to websites. Google targeted one of the larger blogger networks called “Build My Rank.”

The Build My Rank site was de-indexed, along with an overwhelming majority of its posts. Businesses that were over-reliant on the links from Build My Rank (and other blog networks that may be facing de-indexing) saw a significant drop in rankings. Businesses that used Build My Rank but also acquired links from a variety of other sources fared much better. The more you diversify, the less impact a Google update will have on your rankings.

We have always stressed that SEO and marketing overall needs diversification. Links should come from as many different sources as possible and be relevant. Diversity coupled with relevant and useful content is what builds value. Our diversified approach to link-building in combination with your relevant and useful website content (we cannot overemphasize the importance of relevant and useful website content!), puts you on the path to improved search rankings. If you’d like to diversify even more, consider adding pay-per-click advertising, email marketing and/or social media to the mix. Let us know if you’re interested.

Without a doubt, search engines are trying to figure out a way to include social signals (activity on social networking sites) into their search results. How big of an impact this currently has on search results is up for debate. For now, we don’t see a very significant impact. We recommend that you participate actively in social media sites so you’re prepared for the day when these sites becomes an important factor in search results. Evidently, that day is coming soon!

Social media sites certainly have a place in online marketing. Facebook has more than 800 million users (compare that to 62 million in Google+’s ) and more than half of Facebook users log on every single day. There’s more than 100 million users in Twitter that posts more than 250 million tweets per day. Facebook and other social media websites are great for reaching out to customers and creating a community around your business. We’ll be glad to talk to you about adding social media to your online marketing plan, for more information visit: http://ibisstudio.com/services.htm

The Google Panda update (also known as Farmer Update)  was designed to remove content farms out of the highest ranks in the search results.

Apparently, these updates are working. A study by New Science Magazine shows  evidence that Google has gained the upper hand against those unruly sites that steal content from legitimate sites. The study was conducted by computer scientist Richard McCreadie at the University of Glasgow. He ran 50 search queries before  the Panda updates and found that content farms were present in highest search results. After the Panda updates, content farms were no longer in the top positions. High-quality content websites are now far more likely to be found at the highest ranks of the search results.

This is good news for all of us who work hard to create high quality content. The update removed many of the sites that don’t deserve a high position so now there’s more room for the rest of us at the top of the search engines. Most sites that reach top rankings use Search Engine Optimization (SEO) strategies. If you have questions about SEO services in Coral Gables give us a call or visit: http://ibisstudio.com/services_seo.htm

But… WHY I WOULD YOU WANT TO REDESIGN YOUR WEBSITE?

“My site looks current and it works perfectly. Content is updated regularly. Why does my company need a new website?”

A re-design is a great opportunity to take an inventory and put things back on its place. It will also allow for an improved and updated user experience and an a new image adapted  for your current and new clients.

What can we do for you? See our portfolio or Contact us today for a free estimate, and have your new or redesigned website for 15% less

*Discount valid only for design services, not printing or custom programing. Expires 02/29/11

Contact us and mention code FEB15OFF

You know your business will need a new image, promotional material or an improved website in order to keep up with the competition on the new year.

BOOK YOUR DESIGN PROJECT NOW AND RECEIVE 30% OFF!

Then go on vacation and spend a little extra (or a lot) on those margaritas with the money you saved, knowing that you already took care or your business jump start for 2012.

You don’t even need to provide any material for you project yet. Hire any design services before November 30th, the project will be started on January 12th but you will be already save 30% of the normal price. This promotion won’t be available in January, so act now, and don’t spend more money later.

Click here to request more information. When you decide to take this opportunity you will only pay the normal 50% to book the project, and the other half will be due when the project is finished.

Contact us today online or call us at 1877 570 2568.

The 30% discount applies only to projects with initial payment is cleared before November 30th, can’t be combined with other promotions, discounts or referral credits. The discount cover any design services excluding Printing, 3rd party software and programming. Extreme SEO services hired during this period will receive also a discount at a different rate according to the selected plan.

QR codes are the 2D standardized identifications that you see in magazine advertisements, stores, restaurants and on business cards, notices boards, and even T-shirts.

They are usually utilized to channel someone from an origin outside the network (such as a magazine commercial) back to your web space. Smartphones and most incredibly cellphones with a picture clicker can sweep the code when the user establishes a unhindered QR code book lover. The code then steers clients to a homepage where they can get portions concerning a business, pick up about units, fixes and extraordinary occasions, get coupons and so far additional.

You would be able to utilize QR codes on your online content and your clients can output them to archive data concerning your business in their phone (area, telephone number, coupons, and so on.). Today, just the most tech-astute clients are interesting with QR codes, but that is certain to update. As increasingly businesses utilize them, individuals will see them all over and would like to know how they work and what they do. Yet if the vast majority of your clients don’t sweep them on your web space, joining a QR code does constitute a page redesign and newfangled, brand new matter is one of the keys to SEO.

When the web index tools see that your online content has been upgraded, they will list the unique QR code visualization; someday, they could even list the matter in the QR code.

Contact IBIS Studio today,  we’ll generate a QR code for your website free of charge and send it to your email.

Mercedes-Benz of Cutler Bay, owned by the Bill Ussery family, requested IBIS Studio the re-design of its Part’s section, using an effective integration with the parts management software and a appealing design that invites visitors to navigate the site, and search for the right part throughout Mercedes-Benz’s vast inventory.

In order to ensure their business expansion to Latin-American markets, we were asked to add a second version, in Spanish language, with access to the same features.

About the Company

Family-owned Bill Ussery Motors, Inc. is one of the original seven dealerships and the first in Florida awarded a Mercedes-Benz franchise in 1957. It is the parent company of Mercedes-Benz of Coral Gables and Mercedes-Benz of Cutler Bay. The company is admired industry-wide for its continued record sales and its reputation for superb customer service. A major supporter of South Florida’s civic, charitable and educational institutions, Bill Ussery Motors contributes to numerous non-profit organizations each year.

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Just Because Events had one of the most beautifully crafted Wedding Planning Company website, as the delicate taste of their CEO Karyna Vazquez required.

After several years online the website  style surpassed the test of time, but it had a problem, it was built on a technology that was good when the website was launched but not anymore. The new challenge was to redesign the site, giving it a face lift without losing its charm.

We welcome today the new Justbecauseevents.com website with everything that today’s technology an internal coding require while keeping the style that proved so successful to one of the finest wedding companies in coral Gables.

About the company

Just Because Events, Inc. is a comprehensive wedding planning company that provides coordination and management services to bridal couples that either need a guideline to their wedding planning or need a “hands on” professional to guide them through one of the most important moments of their lives. Whatever the case is – that is where Just Because Events – “A Wedding Company” comes in. We will assist you with all your wedding planning and management needs, so you can relax and enjoy; but most importantly, play the most vital role – that of hosting your wedding.

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