The main question our customers ask when looking to promote their websites with Search Engine Optimization is “how can we calculate the Return On investment of our SEO Campaign?”. There are many tools to measure that variable, but it’s not as easy as it might seen.
Why is that? – ROI implies a growth on business transactions to make more income. Improved Search Engine Optimization results doesn’t correlate immediately to bigger income. If your website ranks on position #1, with your “mainkeywords” and brings a high volume of of new visitors to your website but no conversions, no new income will be generated. That doesn’t mean the campaign didn’t work or that you’re not obtaining your money’s worth, this actually means the other elements of your web site and/or your sales system is not seixing that traffic.
From our point of view, Search Engine optimization must be seen as a very important piece of an overall Marketing strategy, and in that context everything is being done to bring more visitors, make conversions, and obtain more clients.

Considering the above, there are methods to track the way your SEO campaign is paying off.

SERPs – Where is your website ranked with the main keywords? What has been the improvement on those positions? Consider that a huge proportion of clicks is lost after the first Google Page and any ranking improvement towards the top 10 position is highly valuable.
Traffic – The Main Goal of any Search Engine Optimization campaign is to bring more visitors and continuously increase their volume. Monthly analytics of the traffic will tell us what keywords is performing better, which one should be changed or even discarded. Monitoring visitor volume, behavior and source is a verry important component of the off-page optimization activities.

Links from other websites – The number of reputable inbound links is one the the best indicators of the success of your SEO campaign. Google considers highly ranked links as “votes” for the content on your website and this affects the position your site will finally have on search results.
PR or PageRank: part of Google’s ranking system that gives a number or PageRank to every site on the internet. The main reason of this rank is to differentiate the important sites from the least important. It’s not a heavy component of Google’s algorithm anymore but it still affects Search Results. When SEO is properly done the PageRank for any site is improved helping it become more important and credible next time it will be indexed by search Engines.

Contact us for more information about SEO in Miami, or to request a Free SEO Evaluation of your website.

Blogging frequently  is a great way to keep having fresh content on your website but more importantly, blogs can be a search engine traffic magnet! Your long-tail keyword-rich blog has the potential to rank highly for many  long-tail keyword phrases that are relevant to your industry.

Many marketers are inclined to target head terms, which are high volume keywords consisting of a few words (1 or 2). Example ‘attorney’ or ‘tax attorney.’ But head terms are too competitive and there’s small chance they’ll improve your position on search engines. The best strategy is to use long-tail keywords. Example, ‘tax attorney specializing in small business.’ Yes, there are far fewer searches on longer keywords BUT, a recent study demonstrated that using these long keywords can help a website move up in the search rankings more rapidly than head (short) terms. And, long-tail terms converted (visitors clicked on them) two and a half times more than head terms. Long-tail keywords might bring smaller traffic  to your site but chances are, it will be the most profitable kind of traffic!

Need even more proof that targeting long keywords can be good for your search results? Last December, Google announced that it would be doing more comprehensive indexing, making long-tail documents available in its search results. That means that your blog that contains long keywords is now more likely to rank for relevant queries!

There’s a lot of  people that throw a blog post up every day without worrying too much about keywords or quality. IBIS Studio advice: concentrate on using long-tail keywords in your blog and make sure the content you write is useful to your readers.

Oldcrafters.com new website features an elegant design that represents the style and prestige of the company. Web website content is fully editable by the owners and includes also a blog area with interesting news about the hard wood floors industry. This ability to keep the website content fresh keeps visitors interested and coming back and search engines to constantly indexing more information.

The company

Since the beginning, Old Crafters has dealt hardwood floors that have been recognized by their splendor, eminence, fashion, and price. They specialize in solid and engineered hardwood flooring all of which are backed by warranty. The Company deliver elegance and prestige to all clients while keeping costs low.

Old Crafters offers the largest selections of colors, textures and styles in wood flooring, virtually any finish and various types of wood. Hardwood floors are visually striking, long-lasting, resilient, and extremely affordable. And as always, they are all completely natural and we make sure that our brands don’t harm nature and its environments.

Old Crafters is an established wood floor boutique in the heart of Miami addressing the dreams, needs and concerns of designers and homeowners alike.

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In the early days of PPC, advertisers put a great deal of thought into the mindset of the end users, focusing on keywords, ads, targeting and so on but always envisioned customers searching from their desks.

The customer’s mindset is still important, of course, but you can no longer assume that your customers are tethered to a desk when they’re searching online. The sales of smart phones and tablets are rapidly increasing and some analysts predict combined smart phone and tablet sales will eclipse the PC within a year or two. Portable devices have changed the way people search but some advertisers have not yet adapted. There are a few simple things that you can do to get caught up.

Google offers the option to target mobile devices as well as desktops and laptops. A separate campaign can even be set up just for mobile devices. Experiment with Google’s click-to-call ads that are ideal for mobile searchers. When viewed on high-end mobile devices, such as iPhones, users will see a clickable phone number on the ad so they can call your business directly and immediately.

Search patterns for mobile device users reportedly differ from that of desktop users. Desktop search volume peaks on Mondays and Tuesdays and the numbers steadily decline through the week. Mobile search starts to pick up on Friday and volume is highest on Saturday and Sunday. A campaign must be fine-tuned to take these mobile search trends into consideration.