Recently, Google identified a number of blogger network sites that existed purely to build links to websites. Google targeted one of the larger blogger networks called “Build My Rank.”

The Build My Rank site was de-indexed, along with an overwhelming majority of its posts. Businesses that were over-reliant on the links from Build My Rank (and other blog networks that may be facing de-indexing) saw a significant drop in rankings. Businesses that used Build My Rank but also acquired links from a variety of other sources fared much better. The more you diversify, the less impact a Google update will have on your rankings.

We have always stressed that SEO and marketing overall needs diversification. Links should come from as many different sources as possible and be relevant. Diversity coupled with relevant and useful content is what builds value. Our diversified approach to link-building in combination with your relevant and useful website content (we cannot overemphasize the importance of relevant and useful website content!), puts you on the path to improved search rankings. If you’d like to diversify even more, consider adding pay-per-click advertising, email marketing and/or social media to the mix. Let us know if you’re interested.

Google and its user experience is constantly evolving. For a company that controls over 60% of the search market, it’s normal to hear the question, “How many visitors can we expect, if we rank in the position [x]?”

The latest study on the benefits of ranking high on Google.

There have been many changes to the Google user experience since previous studies/surveys were published years ago. There’s a new algorithm, a new user interface, increased mobile search, and social signals. On top of that, the blended SERP is riddled with videos, news, places, images, and even shopping results.

These calculations revealed an 18.2% Clich Through Rate  (people that actually click on the search results and enter the website they’ve found) for a No. 1 rank and 10.05% for No. 2. CTR for each position below the fold (everything after position #5) is below 4%. An interesting implication of this CTR curve is that for any given SERP (Search Engine Results Page), the percentage of users who click on an organic result in the top 10 is 52.32%. This makes sense and seems to be typical user behavior, as many Google users will window shop the SERP results and search again before clicking on a domain.

THIS MEANS THAT IF YOU ARE ON THE POSITION #1 YOU WILL GET 18.2 %  OF ALL THE VISITORS THAT ARE SEARCHING FOR THAT KEYWORD.

How does this applies to your business? Think of it as If there were 1000 possible clients per day walking by your door, being number one will make 192 of those possible clients enter.

Source: The Slingshot SEO Google CTR Study Whitepaper: Mission ImposSERPble

Blogging frequently  is a great way to keep having fresh content on your website but more importantly, blogs can be a search engine traffic magnet! Your long-tail keyword-rich blog has the potential to rank highly for many  long-tail keyword phrases that are relevant to your industry.

Many marketers are inclined to target head terms, which are high volume keywords consisting of a few words (1 or 2). Example ‘attorney’ or ‘tax attorney.’ But head terms are too competitive and there’s small chance they’ll improve your position on search engines. The best strategy is to use long-tail keywords. Example, ‘tax attorney specializing in small business.’ Yes, there are far fewer searches on longer keywords BUT, a recent study demonstrated that using these long keywords can help a website move up in the search rankings more rapidly than head (short) terms. And, long-tail terms converted (visitors clicked on them) two and a half times more than head terms. Long-tail keywords might bring smaller traffic  to your site but chances are, it will be the most profitable kind of traffic!

Need even more proof that targeting long keywords can be good for your search results? Last December, Google announced that it would be doing more comprehensive indexing, making long-tail documents available in its search results. That means that your blog that contains long keywords is now more likely to rank for relevant queries!

There’s a lot of  people that throw a blog post up every day without worrying too much about keywords or quality. IBIS Studio advice: concentrate on using long-tail keywords in your blog and make sure the content you write is useful to your readers.

You know your business will need a new image, promotional material or an improved website in order to keep up with the competition on the new year.

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Then go on vacation and spend a little extra (or a lot) on those margaritas with the money you saved, knowing that you already took care or your business jump start for 2012.

You don’t even need to provide any material for you project yet. Hire any design services before November 30th, the project will be started on January 12th but you will be already save 30% of the normal price. This promotion won’t be available in January, so act now, and don’t spend more money later.

Click here to request more information. When you decide to take this opportunity you will only pay the normal 50% to book the project, and the other half will be due when the project is finished.

Contact us today online or call us at 1877 570 2568.

The 30% discount applies only to projects with initial payment is cleared before November 30th, can’t be combined with other promotions, discounts or referral credits. The discount cover any design services excluding Printing, 3rd party software and programming. Extreme SEO services hired during this period will receive also a discount at a different rate according to the selected plan.

Oldcrafters.com new website features an elegant design that represents the style and prestige of the company. Web website content is fully editable by the owners and includes also a blog area with interesting news about the hard wood floors industry. This ability to keep the website content fresh keeps visitors interested and coming back and search engines to constantly indexing more information.

The company

Since the beginning, Old Crafters has dealt hardwood floors that have been recognized by their splendor, eminence, fashion, and price. They specialize in solid and engineered hardwood flooring all of which are backed by warranty. The Company deliver elegance and prestige to all clients while keeping costs low.

Old Crafters offers the largest selections of colors, textures and styles in wood flooring, virtually any finish and various types of wood. Hardwood floors are visually striking, long-lasting, resilient, and extremely affordable. And as always, they are all completely natural and we make sure that our brands don’t harm nature and its environments.

Old Crafters is an established wood floor boutique in the heart of Miami addressing the dreams, needs and concerns of designers and homeowners alike.

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ItsAllAboutGreen.net features a fresh design for the new informational website as well as for the e-commerce section that efficiently automates the online selling process for the company.

The store has integrated a variety of Eco-friendly green line of products. IT’S ALL ABOUT GREEN is most importantly a company grounded on a worldwide green philosophy concept. That makes us an environmentally conscious company that focuses on the fundamentals of Green practices such as, recycling, promoting of sustainability and, the use of natural products (products that contain naturally occurring ingredients in the world which will not cause harm unless abused)

They are here to educate, inform and help us understand the necessity and great demand for a green home and a greener planet. They avoid choosing products that contain chemicals such as ammonia, bleach, etc. Eliminating the use of harmful chemicals avoids a variety of health hazards, guaranteeing there won’t be any potential harm to you or your family.

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In past articles, we’ve talked about advertising on Facebook. Twitter, the other social media giant, recently announced their version of PPC called “Promoted Tweets.” The format is currently in beta testing with a select group of advertisers.

To start, you write a tweet for your Twitter followers, and then you “promote” that tweet. When people search on one of the keywords that you’ve attached to your Promoted Tweet, it appears as content in the search results on Twitter. Advertisers pay for what Twitter is calling “cost-per-engagement;” you pay only when a user retweets, replies to, clicks on or favorites your Promoted Tweet. Twitter is experimenting with syndication of the Promoted Tweets to their partners, including HootSuite and TweetDeck. Traditional PPC this is not — but Twitter’s Promoted Tweets program is yet another example of a social media platform making a play for your advertising dollars.

For more information about Social Media Marketing visit: www.ibisstudio.com

Absolutely!

Many businesses already know that sending out an email to request a customer’s feedback on a recent purchase gives them valuable information about how they’re doing.

A customer review program is a great tool for getting your satisfied customers to spread the word about your business and refer new customers. With some hard work and careful thought, those reviews can help tremendously with SEO efforts. Customer reviews can ramp up the online chatter about your business and help to build up your presence on the web. But how exactly does this help SEO?

Many review sites are popular among aggregators and scrapers because of their unique user-generated content. If you can get a link to your website inserted with your reviews you will generate new and valuable backlinks as that content is syndicated and re-distributed around the Internet. Even in cases where you can’t have a link, there is evidence that mentions of your company name are helpful for your SEO. The search engines see mentions of your company name as a positive signal; this is because spammers generally don’t have their company names mentioned – most are not real companies. This process can be complicated and time consuming but well worth the effort given the impact on both word-of-mouth marketing and SEO.

For more information about Search Engine Optimization services visit www.ibisstudio.com