Blogging frequently  is a great way to keep having fresh content on your website but more importantly, blogs can be a search engine traffic magnet! Your long-tail keyword-rich blog has the potential to rank highly for many  long-tail keyword phrases that are relevant to your industry.

Many marketers are inclined to target head terms, which are high volume keywords consisting of a few words (1 or 2). Example ‘attorney’ or ‘tax attorney.’ But head terms are too competitive and there’s small chance they’ll improve your position on search engines. The best strategy is to use long-tail keywords. Example, ‘tax attorney specializing in small business.’ Yes, there are far fewer searches on longer keywords BUT, a recent study demonstrated that using these long keywords can help a website move up in the search rankings more rapidly than head (short) terms. And, long-tail terms converted (visitors clicked on them) two and a half times more than head terms. Long-tail keywords might bring smaller traffic  to your site but chances are, it will be the most profitable kind of traffic!

Need even more proof that targeting long keywords can be good for your search results? Last December, Google announced that it would be doing more comprehensive indexing, making long-tail documents available in its search results. That means that your blog that contains long keywords is now more likely to rank for relevant queries!

There’s a lot of  people that throw a blog post up every day without worrying too much about keywords or quality. IBIS Studio advice: concentrate on using long-tail keywords in your blog and make sure the content you write is useful to your readers.