The main question our customers ask when looking to promote their websites with Search Engine Optimization is “how can we calculate the Return On investment of our SEO Campaign?”. There are many tools to measure that variable, but it’s not as easy as it might seen.
Why is that? – ROI implies a growth on business transactions to make more income. Improved Search Engine Optimization results doesn’t correlate immediately to bigger income. If your website ranks on position #1, with your “mainkeywords” and brings a high volume of of new visitors to your website but no conversions, no new income will be generated. That doesn’t mean the campaign didn’t work or that you’re not obtaining your money’s worth, this actually means the other elements of your web site and/or your sales system is not seixing that traffic.
From our point of view, Search Engine optimization must be seen as a very important piece of an overall Marketing strategy, and in that context everything is being done to bring more visitors, make conversions, and obtain more clients.

Considering the above, there are methods to track the way your SEO campaign is paying off.

SERPs – Where is your website ranked with the main keywords? What has been the improvement on those positions? Consider that a huge proportion of clicks is lost after the first Google Page and any ranking improvement towards the top 10 position is highly valuable.
Traffic – The Main Goal of any Search Engine Optimization campaign is to bring more visitors and continuously increase their volume. Monthly analytics of the traffic will tell us what keywords is performing better, which one should be changed or even discarded. Monitoring visitor volume, behavior and source is a verry important component of the off-page optimization activities.

Links from other websites – The number of reputable inbound links is one the the best indicators of the success of your SEO campaign. Google considers highly ranked links as “votes” for the content on your website and this affects the position your site will finally have on search results.
PR or PageRank: part of Google’s ranking system that gives a number or PageRank to every site on the internet. The main reason of this rank is to differentiate the important sites from the least important. It’s not a heavy component of Google’s algorithm anymore but it still affects Search Results. When SEO is properly done the PageRank for any site is improved helping it become more important and credible next time it will be indexed by search Engines.

Contact us for more information about SEO in Miami, or to request a Free SEO Evaluation of your website.

On February 1st, Facebook filed for an IPO and expects to begin selling shares by the end of April.

In 2011 Facebook reached profits of $1 billion on sales of $3.7 billion. 85% of that income came from advertising and the rest from games and other fees. The Social Media Giant plans to raise at least 5 billion and hopes to raise over 10 billion when it begins selling stock in April or May. This is probably going to be the biggest Internet or technology IPO ever.

For online marketers, the message is: social media must be embraced! Its impact is growing and growing every day. Facebook and other social media websites will continue to be aggressive in looking for ways to compete with search engines. Besides having a presence on social media networks, many marketers are including Facebook PPC to their advertising strategies. From 2010 to 2011, the number of pay-per-click ads displayed on Facebook grew 42% and the average price per ad grew 18%. Consider that it’s easy to make expensive  mistakes when you first venture
into social media marketing. Contact us if you want help with social media.

Last year , 487  million smartphones were shipped, a 62.7% increase over the previous year. This marks the first time smartphones shipments topped that of PCs (only 414 million PCs delivered). Most users don’t replace Computers as often as they do with phones, of course. But there’s no denying consumers are becoming more and more attached to smartphones.

There are many ways to tailor your marketing and advertising  strategy to mobile devices. Google Adwords offers many mobile PPC advertising options, even click-to-call. A mass email campaign reaches people with smartphones and tablets who check their email while they’re on the go. Give us a call if you’d like more information about Mobile marketing.

From March 1, 60 of the over70 Google privacy policies of its various pratdorms (Google search, Gmail, Android OS, YouTube, Google+ and others.) will be merged into one, simpler policy.

In their blog, Alma Whitten, director of privacy, product and engineering, posted “The new Privacy Policy makes clear that, if you’re signed in, we may combine the  information you’ve provided from one service with information from the others. Shortly, we’ll treat you as a single user across all our platforms, which will mean a simpler, more intuitive Google experience.” Google says that  its privacy controls are unchanged.
Google’s announcement that it will create one comprehensive profile for rvery user and will share data across all of its services has been a big public relations challenge. A high number of users are alarmed that Google can to collect data on everywhere they go and everything they do. But, is this really any different from what Google is currently doing? Data is already shared across at least sseveral of Google’s platforms–consider that Adwords ads are being shown to Gmail users based on the text of private emails. And last January, Google released Search Plus Your World, a search format that cmerges content that’s been privately shared with users combining it with public results.

Google and its user experience is constantly evolving. For a company that controls over 60% of the search market, it’s normal to hear the question, “How many visitors can we expect, if we rank in the position [x]?”

The latest study on the benefits of ranking high on Google.

There have been many changes to the Google user experience since previous studies/surveys were published years ago. There’s a new algorithm, a new user interface, increased mobile search, and social signals. On top of that, the blended SERP is riddled with videos, news, places, images, and even shopping results.

These calculations revealed an 18.2% Clich Through Rate  (people that actually click on the search results and enter the website they’ve found) for a No. 1 rank and 10.05% for No. 2. CTR for each position below the fold (everything after position #5) is below 4%. An interesting implication of this CTR curve is that for any given SERP (Search Engine Results Page), the percentage of users who click on an organic result in the top 10 is 52.32%. This makes sense and seems to be typical user behavior, as many Google users will window shop the SERP results and search again before clicking on a domain.

THIS MEANS THAT IF YOU ARE ON THE POSITION #1 YOU WILL GET 18.2 %  OF ALL THE VISITORS THAT ARE SEARCHING FOR THAT KEYWORD.

How does this applies to your business? Think of it as If there were 1000 possible clients per day walking by your door, being number one will make 192 of those possible clients enter.

Source: The Slingshot SEO Google CTR Study Whitepaper: Mission ImposSERPble

Wilton Manors Realtor is available for those who want to rent, buy or invest in property in Florida. Wilton Manors is a city that is located in Broward County. You will find numerous properties available when you are looking for Wilton Manors real estate within walking distance to downtown Fort Lauderdale. What makes this area unique is that is actually an island city that is surrounded by water. Wilton Manors has often been referred to as the Venice of America. You are also within minutes of the beautiful Florida beach when you live in choice Wilton Manors real estate.

Wilton Manors real estate is in high demand right now despite the downturn in the economy. Wilton Manors is the home of the famous Wilton Drive which is a beautifully designed thoroughfare through the city along which you can find the arts and entertainment district. Wilton Manors Realtor is a decidedly upscale area to live in. If you want to live in Florida, you should really look at what Wilton Manors real estate has to offer.

Wilton Manors Realtor is a mixed-use development of homes and condominiums. It is comprised of a pedestrian-oriented design where the residents who live here can walk to any shop or restaurant they desire. The night life is also abundant in this area. If you love people and love to get out and walk to work or want to get to your favorite establishments without the need to drive, you’ll be interested in what Wilton Manors real estate has to offer.

A lot of the older homes have been renovated so there are some very nice older homes to consider when shopping for Wilton Manors real estate too. If you are an investor you will find that Wilton Manors real estate is one of the better real estate values to place your investment in if you want to invest in Florida real estate as well. For a complete listing of all the properties available for rent or sale be sure to contact a reputable Wilton Manors real estate broker as soon as possible. Right now is an excellent time to buy real estate in Florida.

Send us your website URL to info@ibisstudio.com and you’ll receive the report within 24 business hours.

Without a doubt, search engines are trying to figure out a way to include social signals (activity on social networking sites) into their search results. How big of an impact this currently has on search results is up for debate. For now, we don’t see a very significant impact. We recommend that you participate actively in social media sites so you’re prepared for the day when these sites becomes an important factor in search results. Evidently, that day is coming soon!

Social media sites certainly have a place in online marketing. Facebook has more than 800 million users (compare that to 62 million in Google+’s ) and more than half of Facebook users log on every single day. There’s more than 100 million users in Twitter that posts more than 250 million tweets per day. Facebook and other social media websites are great for reaching out to customers and creating a community around your business. We’ll be glad to talk to you about adding social media to your online marketing plan, for more information visit: http://ibisstudio.com/services.htm

Blogging frequently  is a great way to keep having fresh content on your website but more importantly, blogs can be a search engine traffic magnet! Your long-tail keyword-rich blog has the potential to rank highly for many  long-tail keyword phrases that are relevant to your industry.

Many marketers are inclined to target head terms, which are high volume keywords consisting of a few words (1 or 2). Example ‘attorney’ or ‘tax attorney.’ But head terms are too competitive and there’s small chance they’ll improve your position on search engines. The best strategy is to use long-tail keywords. Example, ‘tax attorney specializing in small business.’ Yes, there are far fewer searches on longer keywords BUT, a recent study demonstrated that using these long keywords can help a website move up in the search rankings more rapidly than head (short) terms. And, long-tail terms converted (visitors clicked on them) two and a half times more than head terms. Long-tail keywords might bring smaller traffic  to your site but chances are, it will be the most profitable kind of traffic!

Need even more proof that targeting long keywords can be good for your search results? Last December, Google announced that it would be doing more comprehensive indexing, making long-tail documents available in its search results. That means that your blog that contains long keywords is now more likely to rank for relevant queries!

There’s a lot of  people that throw a blog post up every day without worrying too much about keywords or quality. IBIS Studio advice: concentrate on using long-tail keywords in your blog and make sure the content you write is useful to your readers.

The Google Panda update (also known as Farmer Update)  was designed to remove content farms out of the highest ranks in the search results.

Apparently, these updates are working. A study by New Science Magazine shows  evidence that Google has gained the upper hand against those unruly sites that steal content from legitimate sites. The study was conducted by computer scientist Richard McCreadie at the University of Glasgow. He ran 50 search queries before  the Panda updates and found that content farms were present in highest search results. After the Panda updates, content farms were no longer in the top positions. High-quality content websites are now far more likely to be found at the highest ranks of the search results.

This is good news for all of us who work hard to create high quality content. The update removed many of the sites that don’t deserve a high position so now there’s more room for the rest of us at the top of the search engines. Most sites that reach top rankings use Search Engine Optimization (SEO) strategies. If you have questions about SEO services in Coral Gables give us a call or visit: http://ibisstudio.com/services_seo.htm