Google frequently makes changes to its PPC platform and you want to stay on top of them so you can make the right choices for your campaigns.

Google recently announced “new matching behavior for phrase and exact match keywords.” Starting in mid-May, exact and phrase match keywords will “match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations.”

Google has also made a change to the ad rotation settings. After 30 days, Google will run only your ad with the highest clicks. The ad with the most clicks may not necessarily be the ad that brings the highest quality traffic to your site. An ad that Google takes out of rotation may be your most profitable ad. Google will make more money from the higher clicks, but you may not.

If you’re running an Adwords campaign, be aware of these changes and take the extra steps to be in control of your campaign. Better yet, leave PPC to the professionals—US! Our PPC analysts are Google Adwords Certified and it’s their job to keep on top of the latest changes and configure the settings to make the most of your budget.

Thousands of Yahoo employees are out of a job due to layoffs earlier this month.

Since August 2010, Bing has powered Yahoo’s search results and in October 2010, Microsoft adCenter began powering paid search for both Bing and Yahoo. Rumor has it that Yahoo is discussing a renegotiation of its search and advertising deals with Microsoft, and Yahoo is “in active discussions” with Google about Google taking over Yahoo’s search business.

Google powered Yahoo’s search results from 2000 until Yahoo went independent in 2004. Yahoo partnered with Google on advertising in 2008, which attracted the attention of the Department of Justice–Google pulled out of the deal later that year over broader antitrust concerns and fear of being labeled a “monopolist”. Seems unlikely that Google will go down that road again. Google is under antitrust scrutiny from the FTC because competitors charge that Google is using its search dominance to promote its own services at the expense of competitors and consumers.

While search engines’ tracking of Internet activity is great for online marketers, allowing for more targeted advertising, the government and many Internet users disapprove. The Federal Trade Commission and The White House want more transparent privacy options for consumers, like an easy to use “do not track” option. Some browsers have tracking protection but the concern is that they’re not easy to use, not very effective, or both.

FTC Chairman Jon Leibowitz is pushing for five key “do not track” principles: universal implementation, ease of use, no option to override, no technical loopholes and the ability to opt out of not just targeted ads but all behavioral data tracking.

Proveeduría Tiuna  is a consumer electronic wholesale distributor of new and refurbished products. Located in Miami, Florida. The company was founded in 2007 with vision of sell high quality consumer electronic products to the U.S and Latin-America, in a friendly and personalized manner. They are located only fifteen minutes away from the Miami International Airport.

They sell Digital Cameras, Video Camcorders, LCDs, DVDs, Cell phones, Tablets PC, Video Game Consoles, Boomboxes, Portable DVD Player, Laptops, Appliances, and much more.

Our mission is to provide high quality products to the market as well as the best customer service to our clients. We care about every detail from the moment we receive the order until we delivered it.

See this website: Wholesale Electronics Miami

Google and its user experience is constantly evolving. For a company that controls over 60% of the search market, it’s normal to hear the question, “How many visitors can we expect, if we rank in the position [x]?”

The latest study on the benefits of ranking high on Google.

There have been many changes to the Google user experience since previous studies/surveys were published years ago. There’s a new algorithm, a new user interface, increased mobile search, and social signals. On top of that, the blended SERP is riddled with videos, news, places, images, and even shopping results.

These calculations revealed an 18.2% Clich Through Rate  (people that actually click on the search results and enter the website they’ve found) for a No. 1 rank and 10.05% for No. 2. CTR for each position below the fold (everything after position #5) is below 4%. An interesting implication of this CTR curve is that for any given SERP (Search Engine Results Page), the percentage of users who click on an organic result in the top 10 is 52.32%. This makes sense and seems to be typical user behavior, as many Google users will window shop the SERP results and search again before clicking on a domain.

THIS MEANS THAT IF YOU ARE ON THE POSITION #1 YOU WILL GET 18.2 %  OF ALL THE VISITORS THAT ARE SEARCHING FOR THAT KEYWORD.

How does this applies to your business? Think of it as If there were 1000 possible clients per day walking by your door, being number one will make 192 of those possible clients enter.

Source: The Slingshot SEO Google CTR Study Whitepaper: Mission ImposSERPble

Without a doubt, search engines are trying to figure out a way to include social signals (activity on social networking sites) into their search results. How big of an impact this currently has on search results is up for debate. For now, we don’t see a very significant impact. We recommend that you participate actively in social media sites so you’re prepared for the day when these sites becomes an important factor in search results. Evidently, that day is coming soon!

Social media sites certainly have a place in online marketing. Facebook has more than 800 million users (compare that to 62 million in Google+’s ) and more than half of Facebook users log on every single day. There’s more than 100 million users in Twitter that posts more than 250 million tweets per day. Facebook and other social media websites are great for reaching out to customers and creating a community around your business. We’ll be glad to talk to you about adding social media to your online marketing plan, for more information visit: http://ibisstudio.com/services.htm

Blogging frequently  is a great way to keep having fresh content on your website but more importantly, blogs can be a search engine traffic magnet! Your long-tail keyword-rich blog has the potential to rank highly for many  long-tail keyword phrases that are relevant to your industry.

Many marketers are inclined to target head terms, which are high volume keywords consisting of a few words (1 or 2). Example ‘attorney’ or ‘tax attorney.’ But head terms are too competitive and there’s small chance they’ll improve your position on search engines. The best strategy is to use long-tail keywords. Example, ‘tax attorney specializing in small business.’ Yes, there are far fewer searches on longer keywords BUT, a recent study demonstrated that using these long keywords can help a website move up in the search rankings more rapidly than head (short) terms. And, long-tail terms converted (visitors clicked on them) two and a half times more than head terms. Long-tail keywords might bring smaller traffic  to your site but chances are, it will be the most profitable kind of traffic!

Need even more proof that targeting long keywords can be good for your search results? Last December, Google announced that it would be doing more comprehensive indexing, making long-tail documents available in its search results. That means that your blog that contains long keywords is now more likely to rank for relevant queries!

There’s a lot of  people that throw a blog post up every day without worrying too much about keywords or quality. IBIS Studio advice: concentrate on using long-tail keywords in your blog and make sure the content you write is useful to your readers.

The Google Panda update (also known as Farmer Update)  was designed to remove content farms out of the highest ranks in the search results.

Apparently, these updates are working. A study by New Science Magazine shows  evidence that Google has gained the upper hand against those unruly sites that steal content from legitimate sites. The study was conducted by computer scientist Richard McCreadie at the University of Glasgow. He ran 50 search queries before  the Panda updates and found that content farms were present in highest search results. After the Panda updates, content farms were no longer in the top positions. High-quality content websites are now far more likely to be found at the highest ranks of the search results.

This is good news for all of us who work hard to create high quality content. The update removed many of the sites that don’t deserve a high position so now there’s more room for the rest of us at the top of the search engines. Most sites that reach top rankings use Search Engine Optimization (SEO) strategies. If you have questions about SEO services in Coral Gables give us a call or visit: http://ibisstudio.com/services_seo.htm

Nothing is free these days? This time you can receive something for free while your friend gets a website to boost his business.

Send us the name and contact details of friends that may need a website and is they hires our services before 03/31/12 you will receive a Certificate for the printing of 5000 Business Cards, full color, both sides in 12pt card stock delivered to your door. (Delivery available only to Continental US).

Give it a try, you have nothing to loose, (not even your friends, we will not keep contacting anyone that have no interest in our services).

This Promotion does not include design services, you should provide the business card files ready for printing. If changes, design, or adjustments are needed charges may apply.

This promotion can not be used in combination with any other offer. Not valid where prohibited. If you live outside United States you can still benefit from this promotion but you will be responsible of the shipping charges. While any referal provided during the duration of this promotion will be honored, IBIS Studio may suspend, extend or cancel this program at any time without prior notice. Information about any change will be immediately avalilable in this blog.

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You know your business will need a new image, promotional material or an improved website in order to keep up with the competition on the new year.

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The 30% discount applies only to projects with initial payment is cleared before November 30th, can’t be combined with other promotions, discounts or referral credits. The discount cover any design services excluding Printing, 3rd party software and programming. Extreme SEO services hired during this period will receive also a discount at a different rate according to the selected plan.