On April 24, Google released an update that’s designed to target those who have been spamming Google through activities such as keyword stuffing, cloaking and link schemes that violate Google’s guidelines.

The update is called “Penguin” and is also known as the “webspam algorithm update.” Google specifically points out that the goal of this update is to punish outright spam.

Every business should know the SEO tactics that are being used to build its search rankings. Many SEO firms don’t reveal their tactics and their clients have no idea whether or not they’re at high risk for Google penalties. We are transparent; we believe in honesty. Everything we do for your SEO campaign is displayed on your dashboard.

We continue to stress the importance of diversification for both SEO and online marketing to help you maintain well-rounded strategies that keep you on a steady course through updates and other changes. We encourage all our clients to use a variety of online marketing channels, such as social media, email, PPC, guest blog posts and press releases. Call us for more details on our online marketing services.

According to data from Experian Marketing Services, Facebook had 7 billion visits (not unique visitors) in March; Twitter, 182 million; and LinkedIn, 86 million. Newcomer, Pinterest, kicked LinkedIn out of its third place spot in March with 104 million visits.

You simply cannot ignore those numbers. Participating in social media is a must for every business if only because your customers and prospects are spending a lot of time there! In addition to massive numbers of visits, social media sites are taking steps to give businesses more opportunities to engage with their customers and prospects.

All Facebook brand pages have transitioned to the new timeline format. Facebook is also improving its self-service ad feature to make setting up ad campaigns easier and more tailored to achieving specific marketing objectives. Twitter has launched self-service ads for small businesses, but release is currently limited to cardmembers and merchants using American Express. LinkedIn has announced a new program that lets brands embed a “follow company” button from the social network on their homepages; followers will receive automatic updates from the brand in their LinkedIn feeds.

It’s no longer so simple to set up and manage a social media campaign. More advertising and marketing opportunities mean more time strategizing, implementing, updating and communicating. Once you have a social media page, you must monitor and respond to messages to be effective at community building. We’ll take care of all of those details–call us and we’ll get your social media campaign rolling. We can help you figure out where you should concentrate your efforts to best suit your budget.

Recently, Google identified a number of blogger network sites that existed purely to build links to websites. Google targeted one of the larger blogger networks called “Build My Rank.”

The Build My Rank site was de-indexed, along with an overwhelming majority of its posts. Businesses that were over-reliant on the links from Build My Rank (and other blog networks that may be facing de-indexing) saw a significant drop in rankings. Businesses that used Build My Rank but also acquired links from a variety of other sources fared much better. The more you diversify, the less impact a Google update will have on your rankings.

We have always stressed that SEO and marketing overall needs diversification. Links should come from as many different sources as possible and be relevant. Diversity coupled with relevant and useful content is what builds value. Our diversified approach to link-building in combination with your relevant and useful website content (we cannot overemphasize the importance of relevant and useful website content!), puts you on the path to improved search rankings. If you’d like to diversify even more, consider adding pay-per-click advertising, email marketing and/or social media to the mix. Let us know if you’re interested.

Blogging frequently  is a great way to keep having fresh content on your website but more importantly, blogs can be a search engine traffic magnet! Your long-tail keyword-rich blog has the potential to rank highly for many  long-tail keyword phrases that are relevant to your industry.

Many marketers are inclined to target head terms, which are high volume keywords consisting of a few words (1 or 2). Example ‘attorney’ or ‘tax attorney.’ But head terms are too competitive and there’s small chance they’ll improve your position on search engines. The best strategy is to use long-tail keywords. Example, ‘tax attorney specializing in small business.’ Yes, there are far fewer searches on longer keywords BUT, a recent study demonstrated that using these long keywords can help a website move up in the search rankings more rapidly than head (short) terms. And, long-tail terms converted (visitors clicked on them) two and a half times more than head terms. Long-tail keywords might bring smaller traffic  to your site but chances are, it will be the most profitable kind of traffic!

Need even more proof that targeting long keywords can be good for your search results? Last December, Google announced that it would be doing more comprehensive indexing, making long-tail documents available in its search results. That means that your blog that contains long keywords is now more likely to rank for relevant queries!

There’s a lot of  people that throw a blog post up every day without worrying too much about keywords or quality. IBIS Studio advice: concentrate on using long-tail keywords in your blog and make sure the content you write is useful to your readers.

The Google Panda update (also known as Farmer Update)  was designed to remove content farms out of the highest ranks in the search results.

Apparently, these updates are working. A study by New Science Magazine shows  evidence that Google has gained the upper hand against those unruly sites that steal content from legitimate sites. The study was conducted by computer scientist Richard McCreadie at the University of Glasgow. He ran 50 search queries before  the Panda updates and found that content farms were present in highest search results. After the Panda updates, content farms were no longer in the top positions. High-quality content websites are now far more likely to be found at the highest ranks of the search results.

This is good news for all of us who work hard to create high quality content. The update removed many of the sites that don’t deserve a high position so now there’s more room for the rest of us at the top of the search engines. Most sites that reach top rankings use Search Engine Optimization (SEO) strategies. If you have questions about SEO services in Coral Gables give us a call or visit: http://ibisstudio.com/services_seo.htm

You know your business will need a new image, promotional material or an improved website in order to keep up with the competition on the new year.

BOOK YOUR DESIGN PROJECT NOW AND RECEIVE 30% OFF!

Then go on vacation and spend a little extra (or a lot) on those margaritas with the money you saved, knowing that you already took care or your business jump start for 2012.

You don’t even need to provide any material for you project yet. Hire any design services before November 30th, the project will be started on January 12th but you will be already save 30% of the normal price. This promotion won’t be available in January, so act now, and don’t spend more money later.

Click here to request more information. When you decide to take this opportunity you will only pay the normal 50% to book the project, and the other half will be due when the project is finished.

Contact us today online or call us at 1877 570 2568.

The 30% discount applies only to projects with initial payment is cleared before November 30th, can’t be combined with other promotions, discounts or referral credits. The discount cover any design services excluding Printing, 3rd party software and programming. Extreme SEO services hired during this period will receive also a discount at a different rate according to the selected plan.

QR codes are the 2D standardized identifications that you see in magazine advertisements, stores, restaurants and on business cards, notices boards, and even T-shirts.

They are usually utilized to channel someone from an origin outside the network (such as a magazine commercial) back to your web space. Smartphones and most incredibly cellphones with a picture clicker can sweep the code when the user establishes a unhindered QR code book lover. The code then steers clients to a homepage where they can get portions concerning a business, pick up about units, fixes and extraordinary occasions, get coupons and so far additional.

You would be able to utilize QR codes on your online content and your clients can output them to archive data concerning your business in their phone (area, telephone number, coupons, and so on.). Today, just the most tech-astute clients are interesting with QR codes, but that is certain to update. As increasingly businesses utilize them, individuals will see them all over and would like to know how they work and what they do. Yet if the vast majority of your clients don’t sweep them on your web space, joining a QR code does constitute a page redesign and newfangled, brand new matter is one of the keys to SEO.

When the web index tools see that your online content has been upgraded, they will list the unique QR code visualization; someday, they could even list the matter in the QR code.

Contact IBIS Studio today,  we’ll generate a QR code for your website free of charge and send it to your email.

“On the grounds that Google is the lord of search applications and administers a ton of movement within the web based world, Google+ is determined to play a great part in that.”

Google+ is exceptionally better than alternate social networks since it was assembled by the ruler of search applications, Google. You need to be an early adopter of Google+ for the reason that it will play a come in social face to face time going advance.

Since you do nothing else with Google+ at this time, go in and set up your profile. Individuals with profiles are heading up in Google looks. You ought to in addition augment the portrayal you would be able to join beneath your name.

Utilizing Google+ for Market Research

“Unequivocally in usual, at this very moment the engagement level is higher on Google+.”

As of this moment is a fantastic chance to make inquiries on Google+ on the grounds that the most unbelievably engaged users are there. As time passes, Google+ will inch toward getting diluted with individuals (like Twitter and Facebook), and the engagement can be more level.

The Hangouts emphasize on Google+ is a great apparatus to utilize as well. It’s a gameplan to film visit with little gathers of individuals casually. You would unquestionably be able to do examination and instructive things utilizing it.

What amount Time Should I Spend on Google+?

“You don’t need to spend a great deal of time on Google+, is what I spot.”

With any brand new social media apparatus, its imperative not to forsake transport too early. Consistency is imperative. You need to do it for some time. Put the time into Google+, but don’t dispose of your fan pages or leave your Twitter record.

Since you have a private mark, or if you’re the social media spokesperson for your community, you might as well move toward getting involved and set up your profile. Utilize the right channels to channel to your homepage. The most unbelievably foremost thing as of this moment is in the process of setting it like a pro accurately, even if you’re not giving a mess of chance to it at this very moment.

In the event that you hold the time and assets and it fits into your procedure, you might as well be on numerous social media locales developing your grid.

Since you don’t have the assets to always administer all things, begin with Facebook, and manufacture an exceptional cooperative there. In any case likewise make sure to get your profiles on the alternate locales to secure your mark.

Should You Wait to Sign Up for Google+?

“From an expense profit dissection, and a truly harsh expense profit examination, it will take you like 20 seconds or less to set up a profile. Do it.”

It won’t sit down for a bit. It’s unlimited to do. The demanding thing won’t be getting adherents now. It could be upholding devotees as we push ahead. (As of now, you cannot make a business profile on Google+, but as per a Google spokesperson, this headliner will be good to go in a few months.)

The Reasoning Behind Circles in Google+
“You could probably make different scaled down-social lattices within Google+ then after that portion things with them in particular. You could probably describe what you have a desire to share to every bunch and administer those associations specially. Facebook moreover permits you to do this with records. I actually think Google+ is a part more instinctive to do this.”

Google’s thought prepare behind this is that individuals exist their lives in layers. We have a layer of pro associates. We have a layer of end companions. We have a bundle of offbeat layers. Google+ spared you the time to make offbeat rings and share things to particular folks dependent upon your association and by relocating them into a loop.

Moreover, individuals don’t know precisely which round you put them in. They’re unequivocally told that you put them in a ring in all encompassing.

The Google +1 Button

“Google’s gotten a considerable measure of flack as time marches onward in terms of the value of its seek comes about. They’re a brilliant group. They know this. So the just approach to blatantly alter this is to make pursuit more brilliant. But also you make it more astute by making it applicable, and you make it significant by letting folks ‘in addition to one’ it.”

Google has united the Google +1 Button. By putting it on your destination, it permits guests to “in addition to one” it, in this manner suggesting it as an exceptional piece, page, and so on. This is determined to make pursuit more social and play a part in how Google ranks sites.

Just Because Events had one of the most beautifully crafted Wedding Planning Company website, as the delicate taste of their CEO Karyna Vazquez required.

After several years online the website  style surpassed the test of time, but it had a problem, it was built on a technology that was good when the website was launched but not anymore. The new challenge was to redesign the site, giving it a face lift without losing its charm.

We welcome today the new Justbecauseevents.com website with everything that today’s technology an internal coding require while keeping the style that proved so successful to one of the finest wedding companies in coral Gables.

About the company

Just Because Events, Inc. is a comprehensive wedding planning company that provides coordination and management services to bridal couples that either need a guideline to their wedding planning or need a “hands on” professional to guide them through one of the most important moments of their lives. Whatever the case is – that is where Just Because Events – “A Wedding Company” comes in. We will assist you with all your wedding planning and management needs, so you can relax and enjoy; but most importantly, play the most vital role – that of hosting your wedding.

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