Time to refresh your image, update your website and recover all those clients lost to your competitors?
But… WHY I WOULD YOU WANT TO REDESIGN YOUR WEBSITE?
“My site looks current and it works perfectly. Content is updated regularly. Why does my company need a new website?”
Those are all great things. Websites should be updated regularly, have new features added, and by far have working links.
However, as your business or the website evolves it soon outgrows its initial foundation. Leading to an unorganized use of information, low usability, and at some point chaos.
A re-design is a great opportunity to take an inventory and put things back on its place. It will also allow for an improved and updated user experience and an a new image adapted for your current and new clients.
Judging by the Cover
Remember the old adage “Never judge a book by its cover”? It doesn´t apply to your company image or your online presence. People that comes to your website sometimes make fast decisions and often harsh judgment calls just by browsing only your homepage. But if you make a great first impression with a brilliant, neat, professional image the visitor gets a sense of trust from the business behind the website.
A Renewed Foundation
Any new re-design it is a great opportunity to do a little rethinking. Looking at the current site a question needs to be asked. What is it that people want when coming to my site? By understanding what it is people are looking for from your site you will be able to better position that information within the architecture of the entire site.
Follow the Leader
Your site could have the exact information a specific user is looking for. However, if it takes too long for them to locate it chances are they will go somewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content. Bringing content that is hidden under multiple clicks to the forefront makes it easy for a user to locate. As well as, leads the user to other areas of your site that they might not have known about.
Cheapest Employee
Your website could be your cheapest employee. It has already been mentioned that your site could make your day-to-day tasks a think of the past. By adding features to your site that help educate your user base, enhance marketing efforts, as well as, develop a sense of who your users are you are in reality making your site work harder for you. The simple fact is that you have a site. Why not make it work harder and do more for you and your company? An offshoot of adding features like this is that your users have more interaction with your site and your company.
Your Future Customers
The whole goal of a re-design is to create a better experience for your users. There are many approaches to attain such a goal. Maybe it is a new look, a revised navigation scheme, or a complete overhaul. Whatever the outcome, your site should reflect the company behind the site and insure a sense of trust not only with your repeat customers but with you future ones.
What can we do for you? See our portfolio or Contact us today for a free estimate, and have your new or redesigned website for 15% less
*Discount valid only for design services, not printing or custom programing. Expires 02/29/11
Contact us and mention code FEB15OFF