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Archive for the ‘Business Resources’ category

Google announced the rollout of its Knowledge Graph, which will cause a big change to how results are delivered in the SERPs. Basically, the intent behind the Knowledge Graph is for search engines to think more like a human — and deliver results that reflect that. It’s gradually rolling out in the U.S. as we speak, but you might not see it for yourself quite yet. After the initial rollout is complete, Google will expand the Knowledge Graph to searches on mobile and tablet devices, then to languages other than English.

As Google puts it, Knowledge Graph, “taps into the collective intelligence of the web and understands the world a bit more like people do.” Wait. What exactly does that mean? Let’s take a deeper look at this rollout, and try to make things a little clearer!

What is Google’s Knowledge Graph?
To explain the Knowledge Graph, let’s all pretend we’re conducting a search in Google for the term ‘Taj Mahal.’ Before the Knowledge Graph, Google simply saw that query as a string of characters; but it means much more than that to you, a human, right? If only search engines could understand ‘Taj Mahal’ like you understand it, the results would be much more relevant to you! That’s exactly what the Knowledge Graph will help Google do, and as a result, users will see improved search results.

Wholesale Electronics MiamiProveeduría Tiuna  is a consumer electronic wholesale distributor of new and refurbished products. Located in Miami, Florida. The company was founded in 2007 with vision of sell high quality consumer electronic products to the U.S and Latin-America, in a friendly and personalized manner. They are located only fifteen minutes away from the Miami International Airport.

They sell Digital Cameras, Video Camcorders, LCDs, DVDs, Cell phones, Tablets PC, Video Game Consoles, Boomboxes, Portable DVD Player, Laptops, Appliances, and much more.

Our mission is to provide high quality products to the market as well as the best customer service to our clients. We care about every detail from the moment we receive the order until we delivered it.

See this website: Wholesale Electronics Miami

Mobile_MarketingLast year , 487  million smartphones were shipped, a 62.7% increase over the previous year. This marks the first time smartphones shipments topped that of PCs (only 414 million PCs delivered). Most users don’t replace Computers as often as they do with phones, of course. But there’s no denying consumers are becoming more and more attached to smartphones.

There are many ways to tailor your marketing and advertising  strategy to mobile devices. Google Adwords offers many mobile PPC advertising options, even click-to-call. A mass email campaign reaches people with smartphones and tablets who check their email while they’re on the go. Give us a call if you’d like more information about Mobile marketing.

New_Privacy_Policies_GoogleFrom March 1, 60 of the over70 Google privacy policies of its various pratdorms (Google search, Gmail, Android OS, YouTube, Google+ and others.) will be merged into one, simpler policy.

In their blog, Alma Whitten, director of privacy, product and engineering, posted “The new Privacy Policy makes clear that, if you’re signed in, we may combine the  information you’ve provided from one service with information from the others. Shortly, we’ll treat you as a single user across all our platforms, which will mean a simpler, more intuitive Google experience.” Google says that  its privacy controls are unchanged.
Google’s announcement that it will create one comprehensive profile for rvery user and will share data across all of its services has been a big public relations challenge. A high number of users are alarmed that Google can to collect data on everywhere they go and everything they do. But, is this really any different from what Google is currently doing? Data is already shared across at least sseveral of Google’s platforms–consider that Adwords ads are being shown to Gmail users based on the text of private emails. And last January, Google released Search Plus Your World, a search format that cmerges content that’s been privately shared with users combining it with public results.

 

 

Google and its user experience is constantly evolving. For a company that controls over 60% of the search market, it’s normal to hear the question, “How many visitors can we expect, if we rank in the position [x]?”

 

 

 

 

 

 

 

The latest study on the benefits of ranking high on Google.

There have been many changes to the Google user experience since previous studies/surveys were published years ago. There’s a new algorithm, a new user interface, increased mobile search, and social signals. On top of that, the blended SERP is riddled with videos, news, places, images, and even shopping results.

 

 

 

 

These calculations revealed an 18.2% Clich Through Rate  (people that actually click on the search results and enter the website they’ve found) for a No. 1 rank and 10.05% for No. 2. CTR for each position below the fold (everything after position #5) is below 4%. An interesting implication of this CTR curve is that for any given SERP (Search Engine Results Page), the percentage of users who click on an organic result in the top 10 is 52.32%. This makes sense and seems to be typical user behavior, as many Google users will window shop the SERP results and search again before clicking on a domain.

THIS MEANS THAT IF YOU ARE ON THE POSITION #1 YOU WILL GET 18.2 %  OF ALL THE VISITORS THAT ARE SEARCHING FOR THAT KEYWORD.

How does this applies to your business? Think of it as If there were 1000 possible clients per day walking by your door, being number one will make 192 of those possible clients enter.

Source: The Slingshot SEO Google CTR Study Whitepaper: Mission ImposSERPble

Wilton Manors Realtor

February 19th, 2012


Wilton Manors Realtor is available for those who want to rent, buy or invest in property in Florida. Wilton Manors is a city that is located in Broward County. You will find numerous properties available when you are looking for Wilton Manors real estate within walking distance to downtown Fort Lauderdale. What makes this area unique is that is actually an island city that is surrounded by water. Wilton Manors has often been referred to as the Venice of America. You are also within minutes of the beautiful Florida beach when you live in choice Wilton Manors real estate.

Wilton Manors real estate is in high demand right now despite the downturn in the economy. Wilton Manors is the home of the famous Wilton Drive which is a beautifully designed thoroughfare through the city along which you can find the arts and entertainment district. Wilton Manors Realtor is a decidedly upscale area to live in. If you want to live in Florida, you should really look at what Wilton Manors real estate has to offer.

Wilton Manors Realtor is a mixed-use development of homes and condominiums. It is comprised of a pedestrian-oriented design where the residents who live here can walk to any shop or restaurant they desire. The night life is also abundant in this area. If you love people and love to get out and walk to work or want to get to your favorite establishments without the need to drive, you’ll be interested in what Wilton Manors real estate has to offer.

A lot of the older homes have been renovated so there are some very nice older homes to consider when shopping for Wilton Manors real estate too. If you are an investor you will find that Wilton Manors real estate is one of the better real estate values to place your investment in if you want to invest in Florida real estate as well. For a complete listing of all the properties available for rent or sale be sure to contact a reputable Wilton Manors real estate broker as soon as possible. Right now is an excellent time to buy real estate in Florida.

Social Media Marketing

Without a doubt, search engines are trying to figure out a way to include social signals (activity on social networking sites) into their search results. How big of an impact this currently has on search results is up for debate. For now, we don’t see a very significant impact. We recommend that you participate actively in social media sites so you’re prepared for the day when these sites becomes an important factor in search results. Evidently, that day is coming soon!

Social media sites certainly have a place in online marketing. Facebook has more than 800 million users (compare that to 62 million in Google+’s ) and more than half of Facebook users log on every single day. There’s more than 100 million users in Twitter that posts more than 250 million tweets per day. Facebook and other social media websites are great for reaching out to customers and creating a community around your business. We’ll be glad to talk to you about adding social media to your online marketing plan, for more information visit: http://ibisstudio.com/services.htm

Google Panda Update and it's influence on Search Engine OptimizationThe Google Panda update (also known as Farmer Update)  was designed to remove content farms out of the highest ranks in the search results.

Apparently, these updates are working. A study by New Science Magazine shows  evidence that Google has gained the upper hand against those unruly sites that steal content from legitimate sites. The study was conducted by computer scientist Richard McCreadie at the University of Glasgow. He ran 50 search queries before  the Panda updates and found that content farms were present in highest search results. After the Panda updates, content farms were no longer in the top positions. High-quality content websites are now far more likely to be found at the highest ranks of the search results.

This is good news for all of us who work hard to create high quality content. The update removed many of the sites that don’t deserve a high position so now there’s more room for the rest of us at the top of the search engines. Most sites that reach top rankings use Search Engine Optimization (SEO) strategies. If you have questions about SEO services in Coral Gables give us a call or visit: http://ibisstudio.com/services_seo.htm

REWARD: Refer a friend.

January 9th, 2012

Nothing is free these days? This time you can receive something for free while your friend gets a website to boost his business.

Send us the name and contact details of friends that may need a website and is they hires our services before 03/31/12 you will receive a Certificate for the printing of 5000 Business Cards, full color, both sides in 12pt card stock delivered to your door. (Delivery available only to Continental US).

Give it a try, you have nothing to loose, (not even your friends, we will not keep contacting anyone that have no interest in our services).

This Promotion does not include design services, you should provide the business card files ready for printing. If changes, design, or adjustments are needed charges may apply.

This promotion can not be used in combination with any other offer. Not valid where prohibited. If you live outside United States you can still benefit from this promotion but you will be responsible of the shipping charges. While any referal provided during the duration of this promotion will be honored, IBIS Studio may suspend, extend or cancel this program at any time without prior notice. Information about any change will be immediately avalilable in this blog.

Technorati Profile

Time to refresh your image, update your website and recover all those clients lost to your competitors?

Get 15% discount on any design project until August 15 2011. Contact us and mention code FEB15OFF *

But… WHY I WOULD YOU WANT TO REDESIGN YOUR WEBSITE?

“My site looks current and it works perfectly. Content is updated regularly. Why does my company need a new website?”

Those are all great things. Websites should be updated regularly, have new features added, and by far have working links.

However, as your business or the website evolves it soon outgrows its initial foundation. Leading to an unorganized use of information, low usability, and at some point chaos.

A re-design is a great opportunity to take an inventory and put things back on its place. It will also allow for an improved and updated user experience and an a new image adapted  for your current and new clients.

Judging by the Cover

Remember the old adage “Never judge a book by its cover”? It doesn´t apply to your company image or your online presence. People that comes to your website sometimes make fast decisions and often harsh judgment calls just by browsing only your homepage. But if you make a great first impression with a brilliant, neat, professional image the visitor gets a sense of trust from the business behind the website.

A Renewed Foundation

Any new re-design it is a great opportunity to do a little rethinking. Looking at the current site a question needs to be asked. What is it that people want when coming to my site? By understanding what it is people are looking for from your site you will be able to better position that information within the architecture of the entire site.

Follow the Leader

Your site could have the exact information a specific user is looking for. However, if it takes too long for them to locate it chances are they will go somewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content. Bringing content that is hidden under multiple clicks to the forefront makes it easy for a user to locate. As well as, leads the user to other areas of your site that they might not have known about.

Cheapest Employee

Your website could be your cheapest employee. It has already been mentioned that your site could make your day-to-day tasks a think of the past. By adding features to your site that help educate your user base, enhance marketing efforts, as well as, develop a sense of who your users are you are in reality making your site work harder for you. The simple fact is that you have a site. Why not make it work harder and do more for you and your company? An offshoot of adding features like this is that your users have more interaction with your site and your company.

Your Future Customers

The whole goal of a re-design is to create a better experience for your users. There are many approaches to attain such a goal. Maybe it is a new look, a revised navigation scheme, or a complete overhaul. Whatever the outcome, your site should reflect the company behind the site and insure a sense of trust not only with your repeat customers but with you future ones.

What can we do for you? See our portfolio or Contact us today for a free estimate, and have your new or redesigned website for 15% less

*Discount valid only for design services, not printing or custom programing. Expires 02/29/11

Contact us and mention code FEB15OFF

 

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