According to data from Experian Marketing Services, Facebook had 7 billion visits (not unique visitors) in March; Twitter, 182 million; and LinkedIn, 86 million. Newcomer, Pinterest, kicked LinkedIn out of its third place spot in March with 104 million visits.
You simply cannot ignore those numbers. Participating in social media is a must for every business if only because your customers and prospects are spending a lot of time there! In addition to massive numbers of visits, social media sites are taking steps to give businesses more opportunities to engage with their customers and prospects.
All Facebook brand pages have transitioned to the new timeline format. Facebook is also improving its self-service ad feature to make setting up ad campaigns easier and more tailored to achieving specific marketing objectives. Twitter has launched self-service ads for small businesses, but release is currently limited to cardmembers and merchants using American Express. LinkedIn has announced a new program that lets brands embed a “follow company” button from the social network on their homepages; followers will receive automatic updates from the brand in their LinkedIn feeds.
It’s no longer so simple to set up and manage a social media campaign. More advertising and marketing opportunities mean more time strategizing, implementing, updating and communicating. Once you have a social media page, you must monitor and respond to messages to be effective at community building. We’ll take care of all of those details–call us and we’ll get your social media campaign rolling. We can help you figure out where you should concentrate your efforts to best suit your budget.