Without a doubt, search engines are trying to figure out a way to include social signals (activity on social networking sites) into their search results. How big of an impact this currently has on search results is up for debate. For now, we don’t see a very significant impact. We recommend that you participate actively in social media sites so you’re prepared for the day when these sites becomes an important factor in search results. Evidently, that day is coming soon!

Social media sites certainly have a place in online marketing. Facebook has more than 800 million users (compare that to 62 million in Google+’s ) and more than half of Facebook users log on every single day. There’s more than 100 million users in Twitter that posts more than 250 million tweets per day. Facebook and other social media websites are great for reaching out to customers and creating a community around your business. We’ll be glad to talk to you about adding social media to your online marketing plan, for more information visit: http://ibisstudio.com/services.htm

Blogging frequently  is a great way to keep having fresh content on your website but more importantly, blogs can be a search engine traffic magnet! Your long-tail keyword-rich blog has the potential to rank highly for many  long-tail keyword phrases that are relevant to your industry.

Many marketers are inclined to target head terms, which are high volume keywords consisting of a few words (1 or 2). Example ‘attorney’ or ‘tax attorney.’ But head terms are too competitive and there’s small chance they’ll improve your position on search engines. The best strategy is to use long-tail keywords. Example, ‘tax attorney specializing in small business.’ Yes, there are far fewer searches on longer keywords BUT, a recent study demonstrated that using these long keywords can help a website move up in the search rankings more rapidly than head (short) terms. And, long-tail terms converted (visitors clicked on them) two and a half times more than head terms. Long-tail keywords might bring smaller traffic  to your site but chances are, it will be the most profitable kind of traffic!

Need even more proof that targeting long keywords can be good for your search results? Last December, Google announced that it would be doing more comprehensive indexing, making long-tail documents available in its search results. That means that your blog that contains long keywords is now more likely to rank for relevant queries!

There’s a lot of  people that throw a blog post up every day without worrying too much about keywords or quality. IBIS Studio advice: concentrate on using long-tail keywords in your blog and make sure the content you write is useful to your readers.

The Google Panda update (also known as Farmer Update)  was designed to remove content farms out of the highest ranks in the search results.

Apparently, these updates are working. A study by New Science Magazine shows  evidence that Google has gained the upper hand against those unruly sites that steal content from legitimate sites. The study was conducted by computer scientist Richard McCreadie at the University of Glasgow. He ran 50 search queries before  the Panda updates and found that content farms were present in highest search results. After the Panda updates, content farms were no longer in the top positions. High-quality content websites are now far more likely to be found at the highest ranks of the search results.

This is good news for all of us who work hard to create high quality content. The update removed many of the sites that don’t deserve a high position so now there’s more room for the rest of us at the top of the search engines. Most sites that reach top rankings use Search Engine Optimization (SEO) strategies. If you have questions about SEO services in Coral Gables give us a call or visit: http://ibisstudio.com/services_seo.htm

Nothing is free these days? This time you can receive something for free while your friend gets a website to boost his business.

Send us the name and contact details of friends that may need a website and is they hires our services before 03/31/12 you will receive a Certificate for the printing of 5000 Business Cards, full color, both sides in 12pt card stock delivered to your door. (Delivery available only to Continental US).

Give it a try, you have nothing to loose, (not even your friends, we will not keep contacting anyone that have no interest in our services).

This Promotion does not include design services, you should provide the business card files ready for printing. If changes, design, or adjustments are needed charges may apply.

This promotion can not be used in combination with any other offer. Not valid where prohibited. If you live outside United States you can still benefit from this promotion but you will be responsible of the shipping charges. While any referal provided during the duration of this promotion will be honored, IBIS Studio may suspend, extend or cancel this program at any time without prior notice. Information about any change will be immediately avalilable in this blog.

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But… WHY I WOULD YOU WANT TO REDESIGN YOUR WEBSITE?

“My site looks current and it works perfectly. Content is updated regularly. Why does my company need a new website?”

A re-design is a great opportunity to take an inventory and put things back on its place. It will also allow for an improved and updated user experience and an a new image adapted  for your current and new clients.

What can we do for you? See our portfolio or Contact us today for a free estimate, and have your new or redesigned website for 15% less

*Discount valid only for design services, not printing or custom programing. Expires 02/29/11

Contact us and mention code FEB15OFF