Google Places for Business continues to merge Google’s offerings.
Now users will be able to access their Google+ and Google Local page from the same place, making Google Local and Social more unified. Will Google local search and social media continue to become one? We’ve been wondering for awhile! Google Places for Business is still in its infancy, but we’ll keep you posted on changes and new features in Google’s offerings.
What is “newsjacking,” other than a term that we’ve started to hear tossed around lately? For starters, it is a natural extension of content marketing and it is NOT a bad thing. It’s really just another smart way to do SEO right. To newsjack is to contribute to the conversation on highly visible breaking news relevant to one’s own industry.
How To Newsjack:
1) Pay attention to breaking news
2) Identify the keywords being searched for related to the breaking news
3) Produce high-quality content relevant to your business incorporating the keywords you have identified
4) Syndicate content quickly so that it can be found by other media outlets
For instance, if breaking news is “President Obama Releases Budget”, you can write about how the new budget may affect your specific industry using the keywords you’ve carefully researched. Then people who are searching for the news might see your content and become interested in your business!
Newsjacking leverages breaking news and the search demand on the corresponding keywords to gain visibility in the search rankings. Give it a try!
Scared of Pay Per Click? Don’t have the budget? Set up a retargeting only campaign.
“Retargeting” is literally re-targeting people; showing ads only to people who visit your website. They were interested in a product or service you have to offer–that’s why they visited your site in the first place. Your ads will appear on other publisher’s websites as a reminder to come back to your website.
It’s an easy, simple, friendly, inexpensive way to get more customers who don’t convert when they first check out your website. Call us to learn more about the varieties of Pay Per Click campaigns.
According to Matt Cutts, Google’s head of search spam, Panda will no longer be a manual monthly update. Panda is a project Google runs to find duplicate content across the web and remove it from their search results. It will now become a constant part of Google’s real-time algorithm. This means that Panda’s impact on your website may be harder to detect.
Cutts explains, “Rather than having some huge change that happens on a given day, you’re more likely in the future to see Panda deployed gradually as we’re rebuilding the index, so you’re less likely to see these large scale sorts of changes.” First released in February 2011, Panda is Google’s algorithm aimed at surfacing high-quality sites higher in search results.
For more information about the history of Panda, read this Search Engine Land article. We will continue to stay ahead of the curve and keep you in the know about how changes in search engine marketing may affect your website.
50% of businesses don’t have a website! You probably do because you’re our client, but that doesn’t exempt you from keeping your website fresh. Most websites need a refresh every 2-3 years to keep up with the changes in technology.
How Do You Know If You Need a Touch-Up? Your Website Should Include:
Call us today for a website assessment!
Google Glass, the search giant’s internet-connected glasses prototype, is one of the most exciting products to come around in a while.
That’s because the implications are huge.
We’ll be more connected to the Internet than we ever have before and we’ll be able to see useful images and data overlaid onto the real world.
Granted, Glass is still in its early days. It doesn’t yet have its own cellular radio, so it has to sync up with mobile phones via Bluetooth to access Wi-Fi and 3G or 4G data connections.
Recently AdWords rolled out enhanced campaigns, meaning that instead of having to fumble through several discrete campaigns, each geared towards a specific communication device, you can easily manage all of your campaigns in one single place.
The point of an enhanced campaign is to help you efficiently manage your paid search campaigns and target the right searchers in our multi-device world. From PCs, laptops, tablets, smartphones, TVs, mini-tablets, hybrid devices and more, there is a large range of devices consumers use to search for your products and services. Oftentimes, consumers use multiple devices to complete a task. (Check out this study)
This month, Econsultancy published a study ‘Marketing Budgets 2013 Report’ which looks into how companies are allocating their online and offline marketing budgets in 2013. More than 800 companies were surveyed between December 2012 and February 2013. Of the 800 companies surveyed, 71% of businesses plan to increase their digital marketing budgets and those businesses plan to increase their budget by 28%, on average.
What does this mean for you? Online marketing is an important marketing channel and will be growing in importance throughout 2013. Interestingly, among the various online marketing opportunities, content marketing is the big winner. 70% of businesses surveyed are increasing their content marketing budgets, putting content marketing in the lead. SEO and email marketing are close behind content marketing with 65% of businesses increasing those budgets in 2013. Content marketing and SEO work hand-in-hand to earn new customers for you.
Another fun fact: According to eMarketer, a top marketing industry data compilation company, worldwide online sales reached the $1 Trillion milestone in 2012. What’s more, eMarketer predicts that e-commerce sales will grow to $1.3 trillion in 2013. For smart business owners, the growth of online sales can only mean the growth of online marketing, since it is online marketing that pushes potential customers directly to your website.
Call us if you would like to implement better, stronger, more diverse online marketing campaigns in 2013.
Due to a recent Google update, the number of reviews appearing on some Google+ Local pages are likely to increase, for better or for worse. Google has issued advice to help you keep your legitimate Google+ Local reviews from being deleted. (Potential customers look at these reviews! It would stink if helpful reviews that vouch for your services were mistaken for spam and poof…deleted!?)
Business owners should take great care to follow Google’s advice on how to avoid this internet marketing catastrophe.
Most notable advice:
Evading all of the pitfalls caused by Google’s constant algorithm changes can make Local SEO confusing. Let us keep up with the trends and news for you–find out how you can ramp up your local presence.
Pinterest is a social media community premised on “pinning” pictures of things you like and want to share. This has proven to be a great way for company’s visually rich products and services to spread the word.
Imagine…you are a landscaping company. You have just finished transforming a home with a few bare trees into a beautiful home surrounded by colorful flowers, mighty trees, and the greenest of green grass. Time to go home? Wait! Take advantage of this opportunity to market your business.
Here’s how you can take advantage of Pinterest:
1) Take photos that do your project justice.
2) Post them to your website.
3) Sign up for Pinterest and pin your pictures from your website to Pinterest.
4) Share your pins on Facebook, another great community for B2C companies.
5) Email your customer and ask them to share the pictures with their friends by repinning.
Sounds amazing, right? YES. Call us to learn more about how you can use social media to promote your business.
© 2013 SEO in Miami, FL. All Rights Reserved.
Powered by WordPress. Designed by 
