Without a doubt, search engines are trying to figure out a way to include social signals (activity on social networking sites) into their search results. How big of an impact this currently has on search results is up for debate. For now, we don’t see a very significant impact. We recommend that you participate actively in social media sites so you’re prepared for the day when these sites becomes an important factor in search results. Evidently, that day is coming soon!

Social media sites certainly have a place in online marketing. Facebook has more than 800 million users (compare that to 62 million in Google+’s ) and more than half of Facebook users log on every single day. There’s more than 100 million users in Twitter that posts more than 250 million tweets per day. Facebook and other social media websites are great for reaching out to customers and creating a community around your business. We’ll be glad to talk to you about adding social media to your online marketing plan, for more information visit: http://ibisstudio.com/services.htm

Blogging frequently  is a great way to keep having fresh content on your website but more importantly, blogs can be a search engine traffic magnet! Your long-tail keyword-rich blog has the potential to rank highly for many  long-tail keyword phrases that are relevant to your industry.

Many marketers are inclined to target head terms, which are high volume keywords consisting of a few words (1 or 2). Example ‘attorney’ or ‘tax attorney.’ But head terms are too competitive and there’s small chance they’ll improve your position on search engines. The best strategy is to use long-tail keywords. Example, ‘tax attorney specializing in small business.’ Yes, there are far fewer searches on longer keywords BUT, a recent study demonstrated that using these long keywords can help a website move up in the search rankings more rapidly than head (short) terms. And, long-tail terms converted (visitors clicked on them) two and a half times more than head terms. Long-tail keywords might bring smaller traffic  to your site but chances are, it will be the most profitable kind of traffic!

Need even more proof that targeting long keywords can be good for your search results? Last December, Google announced that it would be doing more comprehensive indexing, making long-tail documents available in its search results. That means that your blog that contains long keywords is now more likely to rank for relevant queries!

There’s a lot of  people that throw a blog post up every day without worrying too much about keywords or quality. IBIS Studio advice: concentrate on using long-tail keywords in your blog and make sure the content you write is useful to your readers.

The Google Panda update (also known as Farmer Update)  was designed to remove content farms out of the highest ranks in the search results.

Apparently, these updates are working. A study by New Science Magazine shows  evidence that Google has gained the upper hand against those unruly sites that steal content from legitimate sites. The study was conducted by computer scientist Richard McCreadie at the University of Glasgow. He ran 50 search queries before  the Panda updates and found that content farms were present in highest search results. After the Panda updates, content farms were no longer in the top positions. High-quality content websites are now far more likely to be found at the highest ranks of the search results.

This is good news for all of us who work hard to create high quality content. The update removed many of the sites that don’t deserve a high position so now there’s more room for the rest of us at the top of the search engines. Most sites that reach top rankings use Search Engine Optimization (SEO) strategies. If you have questions about SEO services in Coral Gables give us a call or visit: http://ibisstudio.com/services_seo.htm

Nothing is free these days? This time you can receive something for free while your friend gets a website to boost his business.

Send us the name and contact details of friends that may need a website and is they hires our services before 03/31/12 you will receive a Certificate for the printing of 5000 Business Cards, full color, both sides in 12pt card stock delivered to your door. (Delivery available only to Continental US).

Give it a try, you have nothing to loose, (not even your friends, we will not keep contacting anyone that have no interest in our services).

This Promotion does not include design services, you should provide the business card files ready for printing. If changes, design, or adjustments are needed charges may apply.

This promotion can not be used in combination with any other offer. Not valid where prohibited. If you live outside United States you can still benefit from this promotion but you will be responsible of the shipping charges. While any referal provided during the duration of this promotion will be honored, IBIS Studio may suspend, extend or cancel this program at any time without prior notice. Information about any change will be immediately avalilable in this blog.

Technorati Profile

But… WHY REDESIGN YOUR WEBSITE?

“My site is working perfectly. The links work. Content is updated regularly. Why does my company website need a re-design?”

A re-design is a perfect opportunity to take an inventory and put things back on track. It will also allow for a better user experience and an a new image updated for your current and new clients.

What can we do for you? See our portfolio or Contact us today for a free estimate, and have your new or redesigned website for 15% less

*Discount valid only for design services, not printing or custom programing. Expires 02/29/11

Contact us and mention code FEB15OFF

You know your business will need a new image, promotional material or an improved website in order to keep up with the competition on the new year.

BOOK YOUR DESIGN PROJECT NOW AND RECEIVE 30% OFF!

Then go on vacation and spend a little extra (or a lot) on those margaritas with the money you saved, knowing that you already took care or your business jump start for 2012.

You don’t even need to provide any material for you project yet. Hire any design services before November 30th, the project will be started on January 12th but you will be already save 30% of the normal price. This promotion won’t be available in January, so act now, and don’t spend more money later.

Click here to request more information. When you decide to take this opportunity you will only pay the normal 50% to book the project, and the other half will be due when the project is finished.

Contact us today online or call us at 1877 570 2568.

The 30% discount applies only to projects with initial payment is cleared before November 30th, can’t be combined with other promotions, discounts or referral credits. The discount cover any design services excluding Printing, 3rd party software and programming. Extreme SEO services hired during this period will receive also a discount at a different rate according to the selected plan.

In the event that you’ve chose the do-it-yourself approach to your Social Media Marketing, verify that you have an idea and a framework in place to measure your outcomes.

It’s not as easy as it looks! Social media might be a vast time waster assuming that everything you do is situated up a drive without any thought of what you desire to get out of it. An adequate social media crusade needs far something greater than unequivocally setting up a Facebook page and presenting a periodic Tweet.

Since you are a do-it-yourselfer, here’s a tip: Try not to be cautioned in the event that you get a negative remark or exploration on your social media drive. Some businesses frenzy and quickly uproot reactions but that is not constantly the most fit go at. Interest with the unhappy client and take the opening to demonstrate your fans/followers that you will do what it takes to compose your clients joyful.

As we’ve mentioned in previous posts, we offer Social Media Management Services. We are able to set up and administer your Facebook, LinkedIn and Twitter campaign and track information, including actual clients coming from your social media campaigns.

This month, Twitter released its photo sharing service to all users. You are able to now put photographs in your Tweets and your devotees can see them on Twitter.com without needing to leave the locale. Inquire how you are able to utilize this specialty to upgrade your social media crusade.

QR codes are the 2D standardized identifications that you see in magazine advertisements, stores, restaurants and on business cards, notices boards, and even T-shirts.

They are usually utilized to channel someone from an origin outside the network (such as a magazine commercial) back to your web space. Smartphones and most incredibly cellphones with a picture clicker can sweep the code when the user establishes a unhindered QR code book lover. The code then steers clients to a homepage where they can get portions concerning a business, pick up about units, fixes and extraordinary occasions, get coupons and so far additional.

You would be able to utilize QR codes on your online content and your clients can output them to archive data concerning your business in their phone (area, telephone number, coupons, and so on.). Today, just the most tech-astute clients are interesting with QR codes, but that is certain to update. As increasingly businesses utilize them, individuals will see them all over and would like to know how they work and what they do. Yet if the vast majority of your clients don’t sweep them on your web space, joining a QR code does constitute a page redesign and newfangled, brand new matter is one of the keys to SEO.

When the web index tools see that your online content has been upgraded, they will list the unique QR code visualization; someday, they could even list the matter in the QR code.

Contact IBIS Studio today,  we’ll generate a QR code for your website free of charge and send it to your email.

“On the grounds that Google is the lord of search applications and administers a ton of movement within the web based world, Google+ is determined to play a great part in that.”

Google+ is exceptionally better than alternate social networks since it was assembled by the ruler of search applications, Google. You need to be an early adopter of Google+ for the reason that it will play a come in social face to face time going advance.

Since you do nothing else with Google+ at this time, go in and set up your profile. Individuals with profiles are heading up in Google looks. You ought to in addition augment the portrayal you would be able to join beneath your name.

Utilizing Google+ for Market Research

“Unequivocally in usual, at this very moment the engagement level is higher on Google+.”

As of this moment is a fantastic chance to make inquiries on Google+ on the grounds that the most unbelievably engaged users are there. As time passes, Google+ will inch toward getting diluted with individuals (like Twitter and Facebook), and the engagement can be more level.

The Hangouts emphasize on Google+ is a great apparatus to utilize as well. It’s a gameplan to film visit with little gathers of individuals casually. You would unquestionably be able to do examination and instructive things utilizing it.

What amount Time Should I Spend on Google+?

“You don’t need to spend a great deal of time on Google+, is what I spot.”

With any brand new social media apparatus, its imperative not to forsake transport too early. Consistency is imperative. You need to do it for some time. Put the time into Google+, but don’t dispose of your fan pages or leave your Twitter record.

Since you have a private mark, or if you’re the social media spokesperson for your community, you might as well move toward getting involved and set up your profile. Utilize the right channels to channel to your homepage. The most unbelievably foremost thing as of this moment is in the process of setting it like a pro accurately, even if you’re not giving a mess of chance to it at this very moment.

In the event that you hold the time and assets and it fits into your procedure, you might as well be on numerous social media locales developing your grid.

Since you don’t have the assets to always administer all things, begin with Facebook, and manufacture an exceptional cooperative there. In any case likewise make sure to get your profiles on the alternate locales to secure your mark.

Should You Wait to Sign Up for Google+?

“From an expense profit dissection, and a truly harsh expense profit examination, it will take you like 20 seconds or less to set up a profile. Do it.”

It won’t sit down for a bit. It’s unlimited to do. The demanding thing won’t be getting adherents now. It could be upholding devotees as we push ahead. (As of now, you cannot make a business profile on Google+, but as per a Google spokesperson, this headliner will be good to go in a few months.)

The Reasoning Behind Circles in Google+
“You could probably make different scaled down-social lattices within Google+ then after that portion things with them in particular. You could probably describe what you have a desire to share to every bunch and administer those associations specially. Facebook moreover permits you to do this with records. I actually think Google+ is a part more instinctive to do this.”

Google’s thought prepare behind this is that individuals exist their lives in layers. We have a layer of pro associates. We have a layer of end companions. We have a bundle of offbeat layers. Google+ spared you the time to make offbeat rings and share things to particular folks dependent upon your association and by relocating them into a loop.

Moreover, individuals don’t know precisely which round you put them in. They’re unequivocally told that you put them in a ring in all encompassing.

The Google +1 Button

“Google’s gotten a considerable measure of flack as time marches onward in terms of the value of its seek comes about. They’re a brilliant group. They know this. So the just approach to blatantly alter this is to make pursuit more brilliant. But also you make it more astute by making it applicable, and you make it significant by letting folks ‘in addition to one’ it.”

Google has united the Google +1 Button. By putting it on your destination, it permits guests to “in addition to one” it, in this manner suggesting it as an exceptional piece, page, and so on. This is determined to make pursuit more social and play a part in how Google ranks sites.