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No One Will Buy Anything Over the Web

And he said…”No One Will Buy Anything Over the Web”

In a 1995 Newsweek article, author and astronomer Clifford Stoll wrote: We’re promised instant catalog shopping—just point and click for great deals…Stores will become obsolete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet—which there [...]

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Social Media Fuels the Madness

Social Media Fuels the Madness

Every March, millions of people fill out a NCAA tournament bracket (or two, or three…), join the office pool, watch the games and track who’s in and who’s out.Workplace productivity takes a big hit during the three weeks of March Madness. Social media, where people go to get updates on games, celebrate wins and grumble about [...]

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Where Would You Click on Google?

  In March, Google made a number of changes to its search results layout. Jon Wiley, Lead Designer for Google Search, summarized the modifications in his Google+ post: We’ve increased the size of result titles, removed the underlines, and evened out all the line heights. This improves readability and creates an overall cleaner look. We’ve [...]

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business web design

Customers Can’t Find You on Google? You Need Professional Business Web Design

Did you know that bad web design can negatively affect your business? It’s true! Bad business web design tends to drive customers away if your website doesn’t have the right information or is too cluttered with graphics or advertising. An unattractive website may give the wrong impression to your clients or prospective customers, no matter [...]

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search engine optimization company

Three Ways Companies Can Get More Traffic to Their Blogs

Blogging isn’t everyone’s idea of fun, especially when you have a lot to do for your company, and little time in which to do it. Even if you don’t mind blogging, maybe it isn’t even accomplishing what you had hoped it would, which is to increase site traffic to your website. Great blogging is an [...]

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IBIS Search News: March 2014

Facebook Buys WhatsApp; Privacy Groups Call Foul WhatsApp is a cross-platform mobile messaging app which allows users to exchange messages without having to pay for SMS. Last month, Facebook CEO Mark Zuckerberg announced an agreement to buy WhatsApp for $16 billion—$4 billion in cash and $12 billion in Facebook shares. Much like Instagram (another startup acquired by [...]

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Three SEO Secrets as Revealed by Google's Matt Cutts

Three SEO Secrets as Revealed by Google’s Matt Cutts

How good is your website’s SEO? One name you should get familiar with is Matt Cutts. Matt Cutts is Google’s Webspam team leader. In other words, he’s one of the guys who has the most influence over search engine optimization techniques. His Twitter comments alone have sent shock waves through the industry at various points. [...]

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Google Goes for a Ride

A study by J.D. Power found that in 2012, 47 percent of vehicle owners indicated they used a downloaded app on their smartphone for navigation in their vehicle, compared with 37 percent in 2011. Notably, 46 percent of owners indicate they “definitely would not” or “probably would not” repurchase a factory-installed navigation system if their smartphone navigation [...]

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pinterest image recognition

Image Recognition Coming to Pinterest

In an August 2013 interview, Pinterest CEO Ben Silbermann said, “The big-picture assumption of the company is that there is a direct link between the things you pin and the things that you eventually spend money on. In there, we think, lies a model where we can actually make Pinterest more useful. And we can help businesses by bringing [...]

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Native Advertising Predicted to Be Big in 2014

In 2014, Content Marketing is still the key to a powerful SEO campaign and an active, engaging social media presence. The opportunities for content placement are growing because online publishers need to make money! The banner ads on newspaper and magazine websites are not doing the job; the average click-through rate is about .1 percent. [...]

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